Pay to Play

This just in from Cupertino…
If you want to see the iPhone at an Apple store, be sure to bring some cash. Large crowds flocking to see the iPhone and next generation iPods have forced Apple to begin charging a $5 entrance fee for Apple stores. Many analysts anticipated the move, and expect a positive response from customers.
“Part of the move was to limit crowds to keep the stores safe, but also we wanted to keep the right kind of people in the stores,” said vice president of retail outlets, Vince Sciopiano. “By ‘right kind of people’ I mean true Apple customers with money, willing to pay just to look at our newest wares.”
While Apple Geniuses patrol inside the store, Apple “Muscleheads” will guard the window displays and entrances.
For the $5 fee, customers will get an Apple button which will allow them entrance into the store and is used to track the customer’s movements. Sciopiano noted that the $5 fee could be applied to purchases on that visit.
[via BB Spot*]
*a humor site, like The Onion, but focussed on tech

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • tom

    Oh, that’s really hilarious. You’re so original.

  • Marcus Aurelias

    *a humor site, like The Onion, just not funny.