Paulson Park at Citi Field

Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts.

Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name the Mets’ new stadium after the company. It’s hard to walk away from signed contracts. And if Citi manages to stick around for the next 20 years, this could turn out to be a very good deal. The company’s name will be mentioned millions of times in a range of media—online, television, radio, newspapers—over the next two decades. As a gesture to the company’s new partial owners, perhaps there could be some tweaks: Paulson Park at Citi Field or the Ben Bernanke Bullpen. And, of course, the field’s tarp can just be called the TARP.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Stu Sutcliffe says:

    Like the sound of Bailout Park myself. Brought to you by the tax payers of the good old U.S.A.

  2. Yes, and by the way Citi, about that taxpayer-backed loan you’re getting? Yeah. Your interest rate will be jumping up to around 25%. Plus a resturcturing penalty of course. And any applicable late payment fees, of course. It’s all in the fine print of the agreement you’ll be signing.
    Or would be, if there were any justice.

  3. There’s always “Federal Reserve Field”