Paulson Park at Citi Field

CITI-FIELD.jpg
Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts.

Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name the Mets’ new stadium after the company. It’s hard to walk away from signed contracts. And if Citi manages to stick around for the next 20 years, this could turn out to be a very good deal. The company’s name will be mentioned millions of times in a range of media—online, television, radio, newspapers—over the next two decades. As a gesture to the company’s new partial owners, perhaps there could be some tweaks: Paulson Park at Citi Field or the Ben Bernanke Bullpen. And, of course, the field’s tarp can just be called the TARP.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Stu Sutcliffe

    Like the sound of Bailout Park myself. Brought to you by the tax payers of the good old U.S.A.

  • wade

    Yes, and by the way Citi, about that taxpayer-backed loan you’re getting? Yeah. Your interest rate will be jumping up to around 25%. Plus a resturcturing penalty of course. And any applicable late payment fees, of course. It’s all in the fine print of the agreement you’ll be signing.
    Or would be, if there were any justice.

  • http://ahmnodtheare.wordpress.com Ahmnodt Heare

    There’s always “Federal Reserve Field”