Paul Arden Writes Again

Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye:
Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book “It’s Not How Good You Are, It’s How Good You Want To Be” was quite a word-of-mouth success when it came out.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Has anyone else noticed that Paul Arden is a huge fan of scam advertising as a way to win creative awards and build your reputation?
    In his other book, “It’s not how good you are, it’s how good you want to be” on page 99 he gives Junior Account Handlers instructions on how to defraud client funds to pay for speculative creative ads that if the client doesn’t like you can run yourself on an Irish radio station and then enter into awards for fame and fortune.
    In a industry that constantly struggles for credibility with clients, this coming from such a luminjary is very disappointing.