Spike Jones at Brains On Fire has some great advise for those interested in providing and/or deploying word-of-mouth marketing.
I think it’s important to keep in mind that this whole “Word of Mouth Marketing” thing is still in its baby stages. Anyone who tells you that they are an expert in WOMM is kidding themselves and you. Sure, there are those that are further down the path than others, but “experts” is a word that shouldn’t be throw around quite yet. Heck, even WOMMA – with all the headway they are making – is just turning one year old.
So, having said that, the second thing that is important to keep in mind is that WOM doesn’t happen over night. It’s not a quick fix. We get people calling us constantly saying things like, “I need some good word of mouth” or “let’s do a viral campaign,” and then when we explain to them that we can help them lay the foundation that will make it easier for WOM to take place, they look at us funny (sometimes).