Patience Bloggerman

Steve Rubel says people (and companies) starting blogs today often hope to realize overnight success. He advises against such thinking and recommends instead “blogging for search.”

An executive for one of the biggest blog companies on the Web once told me that it takes a year for a blog to build substantial Google juice. Judging from what I’ve seen from the various projects I’ve worked on, he’s right.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Is it just me, or is anyone else getting sick of hearing and reading the phrase “The Long Tail”?
    It’s probably just me.