Patience Bloggerman

Steve Rubel says people (and companies) starting blogs today often hope to realize overnight success. He advises against such thinking and recommends instead “blogging for search.”

An executive for one of the biggest blog companies on the Web once told me that it takes a year for a blog to build substantial Google juice. Judging from what I’ve seen from the various projects I’ve worked on, he’s right.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.