Paris Has A New Sun King

October 27, 2009 By David Burn Leave a Comment

Things look better in Paris. Food smells and tastes better. Sex is better.

How else to explain the shining ray of optimism from Publicis CEO Maurice Levy who said Tuesday that the market hit bottom last June?
“The advertising market has stopped deteriorating during the summer and a slow and gradual recovery is under way,” he told reporters.
Mr. Levy said Publicis should outperform the expected 10% decline for the global advertising market in 2009 and could post organic growth for the whole of 2010 once it returns to growth around the middle of next year.
[via The Wall Street Journal]

Filed Under: Ad People, Economic Indicators

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.