Pandora Caves, Runs Ads

Pandora is now serving ads in its stream. I haven’t heard them yet, even though I did listen to a good bit of music on Pandora today.
For what it’s worth, TechCrunch says the ads are “not that bad.” Audiophiles and anti-commercial activists may have other views.
If they choose, listeners can always sign up for the service’s $36/year premium membership and miss out on all the pitches.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. is running ads too. Annoying is the cost of free I guess.

  2. I’ve heard the Pandora ads. So far, just one for the American Idol premiere. They’re not bad, last 10-15 seconds and aren’t intrusive. I don’t think you’ll see a big stink about it. Their users know they have to make a buck somehow.
    Now, if we start getting 2-3 minutes blocks of commercials, that’s a different story all together.