BusinessWeek canvassed a broad range of Internet luminaries to discover the design rules they live by.
1. Thou shalt not abuse Flash.
2. Thou shalt not hide content.
3. Thou shalt not clutter.
4. Thou shalt not overuse glassy reflections.
5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels.
6. Thou shalt worship at the altar of typography.
7. Thou shalt create immersive experiences.
8. Thou shalt be social.
9. Thou shalt embrace proven technologies.
10. Thou shalt make content king.
Contributors ranged from the guru of Web usability, Don Norman, to the design director of NYTimes.com, Khoi Vinh, and John Maeda, president-elect of the Rhode Island School of Design.
