Paid Word-Of-Mouth An Oxymoron

Broken Type has posted a wicked funny piece on word-of-mouth run amok, as a response to the recent NY Times article on Boston-based w-o-m advocate, Bzz Agent–an article that has several marketing bloggers buzzing.
Here’s an excerpt from the Broken Type piece: “I showed up to the office Christmas party with a festive array of Al Fresco Chicken Sausages strung around my neck like a lei. I wrote an open-source manifesto about Al Fresco Chicken Sausage and distributed it under a creative commons license in PDF form. When telemarketers would call I

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.