Paid, Owned & Earned

Rishad Tobaccowala, chief strategy officer at VivaKi in Chicago, discusses the future of advertising and marketing on Yahoo! Advertising Solutions.

In his vision of the future, Tobaccowala says no one company can do it all, and no one holding company can do it all. He says anybody who tells a client they can do it all is delusional. I like the honesty, but I am curious which tasks your agency can’t or won’t do? Which tasks are you, and VivaKi, willing to let “the other guy” do?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Madeline Johnson

     Marketing to the Gods – this is a great interview. Thanks for sharing.