In his vision of the future, Tobaccowala says no one company can do it all, and no one holding company can do it all. He says anybody who tells a client they can do it all is delusional. I like the honesty, but I am curious which tasks your agency can’t or won’t do? Which tasks are you, and VivaKi, willing to let “the other guy” do?
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.