Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]

LinkedIn Stock Price Down 45% from All Time High Last Fall

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Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its […]

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

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After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy’s priorities coming in to the […]

Knob Creek Pours On the Charm in New TV Spot from Walton Isaacson

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Knob Creek—aged for nine years in new, charred American Oak barrels—is now running its first-ever television commercial. The spot which features Booker Noe, the charismatic sixth-generation master distiller at the distillery. Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam, says, “As we continue to grow this legendary bourbon brand, we’ve decided the […]

Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

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Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]

Wait, Travel Agencies Still Exist?

Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. […]

Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

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Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency […]

Television Advertising Continues To Reign Supreme

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We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and […]

Joni Ernst Wants To Cut Big Spender’s Balls Off

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Iowan Joni Ernst—mother, soldier and conservative—wants to take her hog castration experience to the chambers of the U.S. Senate and clip, clip, clip the dreaded “pork,” so beloved be her political brethren. “Washington is full of big spenders—let’s make them squeal,” Ernst offers. What a towering load of manure. So-called conservatives freely spend the nation’s […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

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Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]