Last year, cybercrime grew by 403% in Argentina. In response, DAVID Buenos Aires created “Dear Customer” for HSBC, a new campaign that seeks to prevent people from becoming a victim of these financial crimes. https://youtu.be/5xMJtWFvMM8 By making the cybercriminal's nefarious acts plain to see, the spot works particularly well. It's also a smart call for customers to work with their bank in a concerted effort …
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