Can Marketers Ever Publicly Embrace Privacy?

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I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]

Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]

LEGO Blind Art Project

I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.

CES, Yahoo, NYT, B2B And More On The BeanCast

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It’s always a fun time to participate on The BeanCast as I did last night. We discussed Yahoo Advertising, CES, New York Times native ads, B2B social marketing, Amazon’s car-in-a-box delivery and my hopes for a Seahawks Super Bowl appearance. Hopefully I’m not babbling too fast for you to enjoy. Also on the panel were […]

Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

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Having worked in some smaller ad markets, it’s always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. […]

Why The Marketing Pie Is Becoming Mush

I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at […]

Identifying the Different Types of Quick Response Codes

More than 50 percent of consumers who own smartphones used them to scan at least one quick response code in 2012 alone, according to eConsultancy.com. Studies have confirmed that quick response codes have become one of the newest marketing tools available that can effectively connect prospective consumers to brands and manufacturers. Viewed by many as […]

10 Reasons to Try a Website Analysis Report Since Your Website Is Not Performing

A lot of websites are created and then left to operate without review. While many websites perform just fine, it is the websites that are constantly audited that eventually return a higher ROI to the owner. A thorough website analysis report can tell you a lot about your website, including errors that are costing you […]

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

With smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to […]

Time Has Come Today

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After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me. In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great […]