Power To The Female People

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Women like NFL football. A lot! Millions will be watching later today when the Seahawks and Patriots battle for the crown. The Washington Post claims that women are the league’s most important demographic. Women make up an estimated 45 percent of the NFL’s more than 150 million American fans and have become perhaps pro football’s […]

Sundays Are For Football. You Can See The Ads Now.

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Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let’s have a look at how some of the titans of the Ad Game are spending their ad dollars this season. Budweiser and it agency Anomaly are bound to move people […]

In Little Rock, It’s A Family Affair

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Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you’re not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who […]

The Future of Online Advertising: Predictions and Questions Answered

As technology continues to evolve, so does online advertising. Companies like Google and Facebook are constantly changing the way that their advertising platforms work. This leaves both businesses and consumers with new challenges they need to face. Many questions go unanswered, such as: Which way is online advertising heading? Why are these ads so personal? […]

Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

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These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]

This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

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Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […]

Advantages of Video Conferencing in College

When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]

Right In Front of Elliott’s Eyes, Media And Advertising Mutate

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Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

Taking Down Goliath Is Digital 101 For The Davids Of Business

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If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

Five Experiential Marketing Campaigns That Really Work

Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]