Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

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Having worked in some smaller ad markets, it’s always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. […]

Why The Marketing Pie Is Becoming Mush

I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at […]

Identifying the Different Types of Quick Response Codes

More than 50 percent of consumers who own smartphones used them to scan at least one quick response code in 2012 alone, according to eConsultancy.com. Studies have confirmed that quick response codes have become one of the newest marketing tools available that can effectively connect prospective consumers to brands and manufacturers. Viewed by many as […]

10 Reasons to Try a Website Analysis Report Since Your Website Is Not Performing

A lot of websites are created and then left to operate without review. While many websites perform just fine, it is the websites that are constantly audited that eventually return a higher ROI to the owner. A thorough website analysis report can tell you a lot about your website, including errors that are costing you […]

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

With smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to […]

Time Has Come Today

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After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me. In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great […]

A Little Less Conversation Might Actually Be On Brand

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Does anyone really care what a canned pasta brand thinks about world events? Some brands have made real-time marketing and social media an opportunity to comment on relevant political events, social issues and world topics. But many are just filling an ever-widening content pipeline with noise. What’s fueled all this is technology: The need to […]

The Insanity Of Advertising Tells War Stories From A New Angle

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I’ve read a lot of memoirs written by ad folks. “Mad Men” has inspired a whole slew of folks to tell it like it was. But there are two good reasons to recommend Fred Goldberg’s The Insanity of Advertising: Memoirs of A Mad Man. First, because Fred’s an account guy. And he’s not, thankfully, writing […]

Seattle’s Big Ideas Belong On Big Napkins

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The world knows about Amazon and Microsoft, but the startup scene in Seattle has also gotten quite a boost from all the talent the big boys are luring to town. As part of the new Bezos Center For Innovation at Seattle’s Museum of History and Industry, several of these startups have gotten a big – […]

Combo Number Two: Deep Fried Fan Fiction from DQ

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I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can’t support the agency’s current work for DQ. “At Dairy Queen, we don’t make fast food. This is fan food,” the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that […]