Why Shopping Cart Design Templates Will Change Your Business

As an online investor, there are several important facts you need to keep at the front of your mind. For instance, you need to understand that your ecommerce website can’t be complete without an online shopping cart. This cart is essential as it enables shoppers to purchase their preferred products and services with ease. Before […]

The Unconventional Attraction: Online Dating & Social Media

Can you believe that over one third of the U.S. population has tried using a dating site to find their match? It’s really not all that unbelievable considering how wired we are to the Web. But if you were to rewind, say, a decade or so ago and mention that you were looking for love […]

Remembering Tom McElligott And A Classic Style Of Advertising

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Over at his Stuff From The Loft blog, Dave Dye asks, “Hands up Who’s Heard of Tom McElligott?” I’ll bet 97% of today’s advertising students and people with less than 10 years of experience in the business haven’t. Tom McElligott was one of the driving forces behind Fallon McElligott Rice (now just Fallon) and a […]

This March, Use Interactive Game 13 Unbracketed To Boost The Madness

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Editor’s note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a side-project can mean to an ad guy (and how much work goes into one), I could not resist his request. March […]

How to Design Your Online Shopping Cart

The design of an online shopping cart can either make the buying experience clear and exciting for your customer or be very confusing and ineffective, and possibly lead to high cart abandonment rates. If you want your online business to thrive, it is essential for you to know what features will make your online shopping […]

Can Marketers Ever Publicly Embrace Privacy?

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I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]

Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]

LEGO Blind Art Project

I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.

CES, Yahoo, NYT, B2B And More On The BeanCast

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It’s always a fun time to participate on The BeanCast as I did last night. We discussed Yahoo Advertising, CES, New York Times native ads, B2B social marketing, Amazon’s car-in-a-box delivery and my hopes for a Seahawks Super Bowl appearance. Hopefully I’m not babbling too fast for you to enjoy. Also on the panel were […]

Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

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Having worked in some smaller ad markets, it’s always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. […]