How To Troubleshoot a Failing Home-based Business

You went online. You read stories about people who created a fortune from a home-based business. You bought an expensive Internet marketing course promoted by a seven-figure guru. Following instructions outlined in the video tutorials, you built your eCommerce business. Unfortunately, you only made a little money. You made more than enough to take the […]

Why businesses are building their empires in Utah

In the mid 1800s, pioneers made the long and grueling trek west across the country in search of a new home. These pioneers were exiled from their home in Nauvoo, Illinois, and their leader Brigham Young had a vision of the place where they should settle. When pioneers arrived in the Salt Lake Valley, Young […]

How to Use WordPress, Aweber, And Pubsio To Earn Extra Money

It can be difficult to make ends meet in today’s economy. Although the recession is officially over, many people still experience its impact. It’s harder to get a job. When you do find one, it may not pay enough to cover all your expenses. Fortunately, we now live in a technological age. This means that […]

Advertising Design and Typography Teaches The Craft Methodically


As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s […]

Shrewd Ways To Improve Your Cash Flow

Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]

My Favorite Ad From 2013 — Yes, I Still Remember It

What makes a great advertisement? Simple. Ads that drive customers to purchase the item or the service being advertised. Isn’t that right? Certainly, the answer to that is ‘yes.’ Great ads prompt sales. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […]

Minor King


Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]

Growing Your Business Doesn’t Have to Hurt

Starting a business is risky business, indeed. Investopedia cites the SBA for some interesting numbers. Thirty percent of businesses do not survive the first two years. Fifty percent are lost in the first five. Only 1 in 4 make it to the 15-year mark. That is one source from five years ago. The numbers are […]