Small Business Owners Stay On Top With QuickBooks

own it

Small business owners have no time for fussing and fighting, my friend. They also have little time for balancing the books. Enter QuickBooks by Intuit with the solutions small business owners need. The “Own It” campaign from RPA in Santa Monica strikes the right chord. It’s aspirational in tone and focused on the benefits more […]

The Results Are In. Video Wins Again.


DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]

Critics Drive Clunkers. Those Who #DareGreatly Prefer Cadillac.


Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on “citizenship in a republic” at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. Looks like someone at Cadillac’s new agency, Publicis Worldwide, majored in American history. But the […]

Agency Lays It Out Completely For Those Starting Shops


I’ve met many agency CEOs and founders in my time. And if there’s one thing they all have in common, it’s that none of them know what they’re doing. I don’t mean that in a bad way. It’s simply that every agency is different and its principals always bring different skills the mix. There’s no […]

He Wants An Alpaca Farm, But You’re Not Losing Any Sleep


Have you ever been tasked with selling mattresses? It’s the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. An agency with retail chops can butter its bread with work like this. It’s humorous, offbeat and memorable. The challenge here is to […]

Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource


Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. […]

When Girls Compete, We All Win


Let’s look at the Always brand Super Bowl spot again. It’s a spot that takes chances by taking a stand, which naturally irks a few people, while working to inspire others. Writing for The Week, Elissa Strauss explores whether or not feminist-inspired advertising is a bad omen for women’s rights. Should we be celebrating the […]

Wieden + Kennedy Rolls Out the Stars & Stripes. Again.


Conventional wisdom says agencies are not supposed to have a style, or a consistent “look and feel” across its body of work for a variety of clients. Wieden + Kennedy isn’t big on conventional wisdom. Thus it’s no surprise that the agency’s new Turbo Tax Super Bowl spot shares a lot in common with a […]

Spotlight on NW Creative: Dare Digital for Destination B.C.


British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]