This Week In Advertising

popova

“Easy reading is damn hard writing.” -Nathaniel Hawthorne This week in advertising thousands of ad people returned to their desks after a five-day sojourn to Austin, Texas. In other news… TED believes it has collected some ads worth spreading. Fitzroy Amsterdamsells Ben & Jerry’s Greek-style Frozen Yogurt to the stoned and hungry people of The […]

SXSW: The New World’s Fair for Brands

the_salt_lick_bbq_woodensign_austin_tx_meatmeister

The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Papa Murphy’s Take-N-Bake Pizza Raising Dough In IPO

papa not johns

Vancouver, Washington-based Papa Murphy’s is not Papa John’s. That’s one key point-of-difference to establish in the pizza-eater’s mind. The other thing to make clear is that Papa Murphy’s is take-n-bake pizza, which is why I like Wong Doody’s tagline for the brand, “Love at 425 degrees.” Wong Doody has served as the Papa Murphy’s agency […]

David Jolly (And His Well-Heeled Allies) Vs. Alex Sink (And Her Well-Heeled Allies)

Alex_Sink_for_congress

There’s a special election today in Florida’s 13th Congressional District. Former Washington lobbyist David Jolly is the Republican contender. Alex Sink, former CFO for the state and Gubernatorial candidate in 2010, is the Dem. The seat was held by GOP Rep. Bill Young, who died in October after representing the district for more than four […]

Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

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A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

This Week In Advertising

Culture | Zambezi

“Writing, like life itself, is a voyage of discovery.” -Henry Miller This week in advertising a lot of people spent a lot of money. Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014. Supermodel Miranda […]

Why Shopping Cart Design Templates Will Change Your Business

As an online investor, there are several important facts you need to keep at the front of your mind. For instance, you need to understand that your ecommerce website can’t be complete without an online shopping cart. This cart is essential as it enables shoppers to purchase their preferred products and services with ease. Before […]

The Unconventional Attraction: Online Dating & Social Media

Can you believe that over one third of the U.S. population has tried using a dating site to find their match? It’s really not all that unbelievable considering how wired we are to the Web. But if you were to rewind, say, a decade or so ago and mention that you were looking for love […]