“Writing, like life itself, is a voyage of discovery.” -Henry Miller This week in advertising a lot of people spent a lot of money. Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014. Supermodel Miranda […]
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill […]
As an online investor, there are several important facts you need to keep at the front of your mind. For instance, you need to understand that your ecommerce website can’t be complete without an online shopping cart. This cart is essential as it enables shoppers to purchase their preferred products and services with ease. Before […]
The design of an online shopping cart can either make the buying experience clear and exciting for your customer or be very confusing and ineffective, and possibly lead to high cart abandonment rates. If you want your online business to thrive, it is essential for you to know what features will make your online shopping […]
I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]
Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]
I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.