How to Track Your e-Commerce Business Performance Efficiently & Benefit from Analytics?

Online marketing techniques and standards are constantly changing. Something that seemed extremely innovative last year, becomes obsolete today, giving place to the brand new digital engagement experience. If you are a web-store owner, you have to live with this harsh reality, whether you like it or not. In order to survive and lead your e-Commerce […]

Matching the Person to the Job is Vital to Your Company’s Performance

Have you ever wondered why companies take so long to hire someone? It’s because the decision to hire is not something that should be taken lightly. Not only does hiring the wrong person mean that they’ll have to go back to the drawing board, it can essentially drain time and money. Utilize Several Resources Most […]

How to Scrub Your Online Reputation, Without Looking Like a Jerk

In the early days of your brand or business, there will be success and there will be failures. Part of establishing yourself as a marketable entity is going through the gauntlet of public opinion. It must be something instinctive in people; there seems to be a lot of people who delight in taking shots at […]

How To Improve Your Small Retail Business’s Cash Flow

Cashflow is more about regularity than amount. What you want is money going out of the business at about the same rate as it comes in. If your money goes out too quickly, you may find yourself with a shortfall even if you are expecting more money later that would cover it. If it goes […]

How to Shoot and Upload Videos for PowerPoint Presentations

If you’re looking for a way to improve stale PowerPoint presentations and make a memorable impression, using video in your slides is a great solution. But the technicalities of shooting a video and transferring it into PowerPoint put many people off, and the cost of hiring a film crew, actors, and a post-production studio to […]

Use SEM to Put Your Marketing Efforts Under the Microscope

  Marketing for SMBs used to be a simpler game. There were very few avenues where marketing efforts could be easily applied, and they were more simply understood than the marketing avenues of today. Let’s say you were a used car business in 1970. Available to you, you’d have local radio, simple publications like newspapers, […]

5 Ways A Virtual Assistant Can Help You Grow Your Business

Starting your own business can be incredibly rewarding, but it’s not without a lengthy list of challenges. One of the biggest challenges is time management, and finding a way to complete the multitude of varied tasks that come along with running your own one person show. When you start your own business, it goes without […]

Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix


After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]