Twitter To Launch Mobile App Advertising Product

According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]

Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

What is Online Traffic Costing You? Six Tips To Maximize Your ROI

“When you’re planning on getting online traffic, you have to do a cost-benefit analysis in order to understand your current standings to work towards a maximized ROI,” says online marketing expert and author of 90% Of All Internet Businesses Will Fail Danny DeMichele. A cost-benefit analysis (CBA) is a systematic way of thinking about whether […]

Daily Candy No Longer Sweet

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You can’t read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. According to Variety, Comcast bought DailyCandy […]

Dissatisfied Clients Claim Digital Strategists Not Getting It Done

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Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% […]

Seven Invasions of Privacy We Accept as Commonplace

Advertisers train themselves to gather data. They become such experts at gathering analytics and number crunching that they forget about user privacy. A normal Monday to an advertiser is a user’s breach of privacy, but companies are using that data in new and creative ways. There is a certain etiquette to dealing with user information, […]

X-Men Love X-Tra Bacon

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One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s. The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the […]

For $399, You Can Trust Your New Distance Off the Tee

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Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews. Trust your new distance,” care of a new TaylorMade SLDR driver. According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly […]

This Week In Advertising

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“You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.” -Rosser Reeves This week in advertising an overworked but well paid senior account executive tried the patience of clients (and his employer) with yet another pedantic slideshow. In […]