Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency

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Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]

Trump’s “First Family” Look Is An Image That’s Hard To Beat

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There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]

Grain Belt’s New Lager Gets The Colle & McVoy Treatment

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Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made […]

Don’t Let Managing Your Employees Stifle the Creative Process

How do you manage employees in a professional manner without stifling creativity? What’s more, how do you do it without sacrificing payroll, taxes and all the other things necessary to run an optimal business? The key is to do three things: First, use the right systems to run your business. Second, hire the right talent. […]

How to Track Your e-Commerce Business Performance Efficiently & Benefit from Analytics?

Online marketing techniques and standards are constantly changing. Something that seemed extremely innovative last year, becomes obsolete today, giving place to the brand new digital engagement experience. If you are a web-store owner, you have to live with this harsh reality, whether you like it or not. In order to survive and lead your e-Commerce […]

Matching the Person to the Job is Vital to Your Company’s Performance

Have you ever wondered why companies take so long to hire someone? It’s because the decision to hire is not something that should be taken lightly. Not only does hiring the wrong person mean that they’ll have to go back to the drawing board, it can essentially drain time and money. Utilize Several Resources Most […]

How to Scrub Your Online Reputation, Without Looking Like a Jerk

In the early days of your brand or business, there will be success and there will be failures. Part of establishing yourself as a marketable entity is going through the gauntlet of public opinion. It must be something instinctive in people; there seems to be a lot of people who delight in taking shots at […]