Steve Hall at Adrants brings us this awesome out-of-home juxtaposition.
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Let’s assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald’s is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already […]
McSuckle image found on Flickr Note: “dot at” is Austria’s two-digit domain extension and McDonalds.at is the official McDonald’s site in Austria
Adfreak makes our Friday morning with this hangover cure of a print ad from Mickey D’s. At long last, the Golden Arches embraces truth in advertising.
from CNN/Money: McDonald’s, the world’s number one fast-food restaurant and second-largest buyer of chicken, is studying whether to switch its chicken suppliers over to the least-cruel slaughter method, the animal rights group PETA said Tuesday. Controlled-atmosphere killing, or CAK, is a USDA-approved method of slaughter that is described by animal welfare experts as “the most […]
Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates. from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in […]
Playboy dot com is running a new feature–”The Women of McDonald’s”–available exclusively on the publisher’s web site. “We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand,” McDonald’s spokeswoman Anna Rozenich said. Well, she’s right about that. High fat diets and public nudity do not normally go well […]
Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female. Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer […]
I understand our overly litigous society prevents a corporation like McDonald’s from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD’s web site–a site that needs to be scrapped and rebuilt on a better, more open, […]
McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — […]