Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won’t really be “lovin’” their meal at McDonalds, doesn’t actually believe Disneyland is “happy” and isn’t under the […]
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From AP: Thousands rampaged through two cities Tuesday in Pakistan’s worst violence against Prophet Muhammad caricatures, burning buildings housing a hotel, banks and a KFC, vandalizing a Citibank and breaking windows at a Holiday Inn and a Pizza Hut. At least two people were killed in Lahore, where intelligence officials suspected outlawed Islamic militant groups […]
Boston Globe: McDonald’s is giving a jolt to the New England coffee market. Starting next week, the fast-food chain will replace its brew in all 600 New England stores with Newman’s Own Organics Blend produced by Green Mountain Coffee Roasters Inc. in Waterbury, Vt. It’s the only place in the country where McDonald’s is making […]
Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom…
Steve Hall at Adrants brings us this awesome out-of-home juxtaposition.
Let’s assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald’s is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already […]
McSuckle image found on Flickr Note: “dot at” is Austria’s two-digit domain extension and McDonalds.at is the official McDonald’s site in Austria
Adfreak makes our Friday morning with this hangover cure of a print ad from Mickey D’s. At long last, the Golden Arches embraces truth in advertising.
from CNN/Money: McDonald’s, the world’s number one fast-food restaurant and second-largest buyer of chicken, is studying whether to switch its chicken suppliers over to the least-cruel slaughter method, the animal rights group PETA said Tuesday. Controlled-atmosphere killing, or CAK, is a USDA-approved method of slaughter that is described by animal welfare experts as “the most […]
Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates. from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in […]