Will The Real Experience Designer Please Stand Up?

user experience design

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]

Brand Activation Is A Global Movement

Arc activation

Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]

Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

wolf

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

Fresh, Tempting Sunbeam — The Bread You Need For Energy

sunbeam

Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […]

September Surprise: Republican Dr. Monica Wehby Supports Gay Marriage

Republican Monica Wehby, M.D. Believes In Gay Marriage

Oregon Senator Jeff Merkley is running anti-Koch brothers ads that say, “Monica Wehby may be a good investment for the Koch brothers. But she’s the wrong choice for Oregon.” It’s a good line and one I am apt to agree with. Now, let’s look at the challenger for a minute. Her views on certain things […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Ad Agencies Looking To Win More Business Need The Levitan Pitch

TheLevitanPitch_COVER_Final-0824

I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]

Here’s A Provocative Question: “What Do You Hate About This Business?”

Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]

Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]