Start Selling Online for Your New Company with Sales Techniques that Actually Work

If you’re starting a new business, there is no way you can ignore the potential selling online provides. You can set up a store and sell all the same products you would in a normal store as you would online. In fact, many businesses do not even have a physical location. They only have a […]

5 Ways Your Business Can Benefit From Webinars

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When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch […]

College World Series Is Ideal Venue For NCAA’s Real Time Marketing

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The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how […]

Marketers Are Innovators, So Please, No Lagging

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There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

When An Agency/Client Relationship Goes Publicly Stale

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When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for […]

Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

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It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Telling A Life Story Reaps Rewards For Buntin

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Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed […]

Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

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Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the […]

Holding Companies Don’t Hold All The Cards

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A recent article in Adweek wondered if independent ad agencies can thrive in the “merger era.” The answer, of course, is yes. In the era of “storytelling” and “content” nearly anyone and their project manager can get into the advertising business. But it’s not a guaranteed path to success. The weaknesses of upper management are […]

Today Is National Hamburger Day. Tweet It Twice.

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I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday’s series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of “the leading digital agencies in New […]