Search Results for: mcdonalds

A Cup Of Smack Talk

In Seattle, right near Starbucks’ headquarters, McDonald’s makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald’s started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, […]

Dan Wieden Talks Howard Schultz Into Running National TV

“By its very nature, national advertising fuels fears about ubiquity,” Howard Schultz, Starbucks CEO said over a decade ago. With Dunkin Donuts and McDonalds competing for his customers, Mr. Schultz is singing a new tune. One he learned from Dan Wieden. “We need to recognize that the category is evolving,” Mr. Schultz told analysts on […]

Caption It #23

[via McChronicles]

Go Elsewhere Spendthrifts

Bill Green at Make the Logo Bigger cracks me up. Here’s what the fast food industry playbook for 2007 appears to be: let’s just all do weird shit. BK did it first with Subservient, so let’s copy them, right? Maybe some of it will work. Maybe some of it won’t. Doesn’t matter. Let’s just try […]

McDonald’s Burger King

“We train more people than the U.S. Army.” -Karen King, McDonald’s USA’s East division president According to Ad Age, Karen King joined McDonald’s 30 years ago in Lawrenceville, Ga. Today she manages some 5,000 restaurants, comprising 36% or $10 billion of revenue for the domestic system. Today she’s also the star of a new ad […]

Smells Like Egg Sandwich: Starbucks Stinks

French novelist Marcel Proust wrote a famous series of autobiographical novels called In Search of Lost Time (or Rememberance of Things Past) in which the sense of smell, among others, triggers vivid, emotional memories and unconscious associations. What Proust understood as a writer, Long Horn Steak House and bagel shops understand as marketers: aroma is […]

Iowa Writer’s Workshop Grad Deconstructs McDonald’s TV

It’s been a long while since I clicked by Cup of Chicha, a site I used to frequent. I certainly did not expect to find advertising criticism. But I did. Here it is: With “The Pinky,” my name for McDonalds’ latest TV ad campaign, advertising’s fascination with the hipster lifestyle comes to its final vulgar […]

Stop Projecting Human Qualities On Inanimate Objects

Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won’t really be “lovin’” their meal at McDonalds, doesn’t actually believe Disneyland is “happy” and isn’t under the […]

American Brands Take A Beating In Pakistan

From AP: Thousands rampaged through two cities Tuesday in Pakistan’s worst violence against Prophet Muhammad caricatures, burning buildings housing a hotel, banks and a KFC, vandalizing a Citibank and breaking windows at a Holiday Inn and a Pizza Hut. At least two people were killed in Lahore, where intelligence officials suspected outlawed Islamic militant groups […]

Tempeh Burgers Up Next

Boston Globe: McDonald’s is giving a jolt to the New England coffee market. Starting next week, the fast-food chain will replace its brew in all 600 New England stores with Newman’s Own Organics Blend produced by Green Mountain Coffee Roasters Inc. in Waterbury, Vt. It’s the only place in the country where McDonald’s is making […]