Did you read about Meredith's plan to guarantee its best print advertisers a sales lift from the ads they run in Meredith titles like Better Homes & Gardens, Ladies Home Journal and Family Circle? There's a hint of desperation in the offer, but Meredith is limiting its exposure, which is probably a good idea since providing accurate response data on a non-interactive medium is far from a science. Meredith is …
Media Makers Continue To Push Into Marketing Services
According to The Wall Street Journal, Time Inc.'s new CEO, Jack Griffin, appears to be refashioning the magazine giant in the image of his former employer, Meredith Corp. He said in an interview Monday that he wants to boost the company's marketing services, which include functions like developing video for ad campaigns and custom publishing. Time Inc.'s marketing-services businesses account for just over $100 …
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Are We A Danger To Ourselves?
The Wall Street Journal interviewed McCann head man Nick Brien in advance of Advertising Week. I like what he says about being open to change. WSJ: What's the biggest threat to the advertising marketing business today? Mr. Brien: Ourselves. If we don't continue to innovate our business models and become much more obsessed about training, developing and attracting talent, we will have an industry that is not …
Not Paying Attention? Sorry, You’re Disintermediated.
Meredith. It's not the sexiest name in the book, but in today's media and marketing services circles, Meredith has legs that don't quit. To see them, go to Meredith.com and look at their top level navigation. Do you see how "Media Portfolio" and "Marketing Solutions" live right next door to one another? That's the ticket. According to Ad Age, Meredith is Kraft Foods' agency of record for customer relationship …
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McNews
Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald's coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald's products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With the economy in rough shape and advertisers funneling more dollars to the Internet, the …
Ad Creep Reaches PDFs
Yahoo and Adobe are combining forces to monetize content published in Adobe's PDF format. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites. Todd Teresi, senior vice president, Yahoo! Publisher Network said the move "is a …
Local TV Brands Make Online Moves
The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
Investment In Online Intel Soars
Washington Post looks at New Media Strategies--a company of 70 people who scour the web each day to track what's being said about their clients' brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a …