FCB’s Creative Leader Sets The Story Straight

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Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She’s not alone in this, although it pays to clearly make the argument over and over. In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today’s […]

Mike Diva Makes The Impossible Possible: The Donald Can Dance!

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Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]

Dreyer’s Is The Official Ice Cream Of Inclusiveness

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Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners […]

Descendants of South African Slaves Honored In Museum’s Slave Calendar

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What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They’re the kind of questions that might be answered in a […]

New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters

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The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto’s first craft brewery is paying tribute to the student rebels of ’76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving […]

Syrian Refugees Are Drowning

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The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. […]

Ad Contrarians Enter The Podcast Booth; Break Down The Business In 10

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If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” […]

Client Dollars Are Flowing To Digital In A Big Way

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The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues […]