My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly.
Are You Down With This Concept Yet? Media Is A Marketing Service.
April 26, 2013 By 1 Comment
Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How [...]
Upscale Homeless Are Fuel For Urban’s Fire
April 24, 2013 By Leave a Comment
You have to know your customer inside and out. That’s a given. It’s also important to refrain from projecting your own values, or the brand’s values, onto one’s idealized customers. People are complex, so reducing their behaviors and thus their identities into neat little packages, or target demos as the case may be, is a [...]
Lifestyle Brands Appeal to Vimeo’s Creative Community
April 24, 2013 By Leave a Comment
One hundred million Internet users watch online video each day. So, how can a brand possibly be heard and seen above the din? According to Venture Beat, Vimeo has launched a new marketing product called Brand Creative Fund to connect brands and filmmakers, and provide consulting services to brands on how best to create content [...]
Authentic Brands Attract, And Deserve, Authentic Scrutiny
April 24, 2013 By Leave a Comment
Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.” Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about [...]
Twitter’s Real-Time Data Is Money
April 23, 2013 By Leave a Comment
Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans [...]
Boston Suspects Caught, Media Still Searching For Clues
April 22, 2013 By Leave a Comment
Last week’s events in Boston were horrific, and while the criminals are now dead and caught, our nerves are frayed. People are upset and frightened. People want answers and justice. Naturally, the media — traditional and social — is at the center of this storm. When I did watch CNN last week, it was a [...]
It’s Earth Day. Do Consumers Really Care about “Green” Products?
April 22, 2013 By Leave a Comment
Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the [...]
Do Digital Right: Create “An Increased Likelihood To Buy”
April 22, 2013 By Leave a Comment
Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to [...]
Proven Customer Retention Strategies to Better Your Business
April 22, 2013 By
Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important [...]
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