Search Results for: mcdonalds

He’s Been Right Twice Before. Is Gurbaksh Chahal Also Right About Tracking?

Until today, I had not heard of Gurbaksh Chahal, founder, Chairman & CEO of RadiumOne. My bad. Chahal–a serial entrepreneur, who sold his first company at the age of 16 for $40 million–is also an international best-selling author of The Dream, the true inspirational tale of his entrepreneurial journey. Thankfully, I am aware of RadiumOne. […]

Old Spice Users Like Quarter Pounders

DDB, Sydney explores the manliness is next to godliness motif in this spot for McDonald’s. [via Make The Logo Bigger] Share

The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom. What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course. By the way, an axiom […]

Ground Beef, Ground Again

According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” […]

It’s Someone’s McJob To Spin You A Smoothie Masterpiece

To promote new real fruit smoothie at McDonald’s, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this: In the old days, McDonald’s would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it’s all about online engagement. And […]

McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]

Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing

Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist] Share

Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s

Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.” [via Boston Globe] Share

Free Wi-Fries!

[via Blogilvy] Share

Enough Caffeine Will Light You Up

McDonald’s does do a lot of interesting outdoor executions. Here’s a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily. Share