We can no longer wait for governments and not-for-profits to fix what ails our societies. Today, companies (and the individuals who work there) are driving innovation and positive change, because it's the right thing to do for the larger community and the brand. Take the widespread proliferation of discarded fishing nets ensnaring aquatic life and clogging waterways. It's a problem that threatens the wildlife in …
Flow On In To The Gap
There is something pleasantly hypnotic about these new "holiday season" spots from The Gap. https://youtu.be/HTRlTdnvPnQ https://youtu.be/Fz3umF_fUgc https://youtu.be/RiD-QH6YaTE Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: …
It’s 2014, Do You Know Where Your Investment In Content Is?
When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman's new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of a wider restructure of the agency, which will …
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“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha
Paid content is one of my favorite topics, as our regular reader know. It's a favorite topic because it's my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That's one reason I like media companies entering in the marketing services business. Meredith has been in the game for decades, but a lot of newspapers are just now …
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Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks
Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O'Grady Meyers and Genex. POP is proud to announce it's …
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Visa Produces Instant Nostalgia In London
Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete's heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a look at these inspirational spots from the sepia-drenched campaign: Meredith …
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Is Content Merely A Long Form Ad With the Pitch Removed?
Content, content, content...it's all anyone's talking about. Myself included. To wit, we have news from Austin about Greatest Common Factory, a content creation agency founded by three former GSD&M staffers. At its core GCF believes advertising has moved from a media driven business to a content driven one. The 80/20 rule of media to production has inverted itself and as the demand for more content grows …
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Presentado por Kmart para la Mamá Latina Moderna
Meredith Hispanic Ventures--publisher of Ser Padres Espera, Ser Padres Bebé, Ser Padres, and Siempre Mujer--reaches over 1 in 4 Hispanic women in the U.S. at every critical life stage. So, who better to help Kmart develop an online content play? Working with Meredith Video Studios, Kmart is introducing Madres y Comadres, an eight-part original Spanish-language miniseries focused on two Hispanic mothers and the …
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