Getting a Business Credit Card Streamlines Operations

In construction, the next step is always waiting on something. It rained and the footer got held up, so the foundation crew doesn’t need to come today. The store ran out of crown moulding, so the painters need to wait. It’s always something. One of the better options for keeping things moving–both structurally and financially–is to […]

Smile On Your Brother, Buy Him Some KFC Right Now

KFC - Favorites Bucket _Get Together_ _30 Commercial - YouTube-1

Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

pirelli calendar 2015

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

Marketing Yourself as a Personal Injury Lawyer in the Age of Social Media

First and foremost, lawyers are business people. The reason we tend to overlook that fact is that we do not typically refer to law as an industry. Make no mistake about it; law is big business. And lawyers are a part of that business cycle. As such, they need to be just as business savvy […]

Strong Women Make Better Senators

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Women are not pleased with the Republican Party — and with jackass moves like Senate Republicans blocking the equal pay bill, you can see why. We shall soon learn if the GOP will pay dearly for it during the mid-term elections in November. Which brings us to a few key races, and the women vying […]

Move 10% to 25% of Your Client’s TV Spending To Online Video

GoPro_ Let Me Take You To The Mountain - YouTube

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall

Bruce Turkel on Fox Business_ New ad campaigns - Subway and Dominos - YouTube

Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]

Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy

The History of Advertising in 60 Seconds

Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don’t want to watch or hear Seinfeld’s whine. I think the following ad from Adobe is better.

Will The Real Experience Designer Please Stand Up?

user experience design

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]

Brand Activation Is A Global Movement

Arc activation

Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]