You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.

Coke_Zero_and_O_M_create_tangible_experiences_for_soda_drinkers_-_YouTube

Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

Hephaestus’ Helpful Hammer Delivers The Go-GURT

Go-GURT_Hephaestus_-_YouTube

Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]

The Truth Behind Restaurant Marketing

A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]

Dime Store Cowboys Ride Again

Harlequin_Turns_To_Porn_Motifs_To_Wet_Reader_s_Appetites

For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That’s the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women […]

Keeping Your Website Fresh And Your Brand Strong

Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […]

Look At Me When I’m Talking To You

Jason Sperling

Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]

8 Tips for Overcoming Bad Publicity in The Social Age

10-social-media-crises-the-good-the-bad-and-the-ugly-54-638

Editor’s Introduction: This is the first article from new AdPulp contributor, Anna Johansson. Anna studied journalism at University of Washington, and is now a columnist at DigitalJournal.com and Business2Community.com. The power of the internet is a double-edged sword and it’s important for business owners and brand managers to understand how to overcome bad publicity in […]

Sunny D Dips Into Its Archives, Delivers Fresh Spot

mgid-uma-image-mtv.com-10484350

When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]

Tillamook and 72andsunny Do Dairy Right

Tillamook__Farmers_Not_Shareholders_-_YouTube

Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

The_Dangers_of_Selfie_Sticks_PSA_-_YouTube

Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]