Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource

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Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. […]

When Girls Compete, We All Win

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Let’s look at the Always brand Super Bowl spot again. It’s a spot that takes chances by taking a stand, which naturally irks a few people, while working to inspire others. Writing for The Week, Elissa Strauss explores whether or not feminist-inspired advertising is a bad omen for women’s rights. Should we be celebrating the […]

Wieden + Kennedy Rolls Out the Stars & Stripes. Again.

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Conventional wisdom says agencies are not supposed to have a style, or a consistent “look and feel” across its body of work for a variety of clients. Wieden + Kennedy isn’t big on conventional wisdom. Thus it’s no surprise that the agency’s new Turbo Tax Super Bowl spot shares a lot in common with a […]

Spotlight on NW Creative: Dare Digital for Destination B.C.

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British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]

Universal Truths at the Heart of Iconic Technology Brand

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Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]

Craft Brewers Snap Bud’s Ass With Beer-Stained Towel

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AdPulp’s publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer’s negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. I then added a note to Shawn post about a response from video producers HopStories in Oregon. […]

Holy Tongue Cleaners, Orabrush Team Spins Off

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Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]

How To Sell Beer: “Dogs and Horses, Horses and Dogs”

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Mason City Brewing in small-town Mason, Iowa decided to have some fun parodying “Big Beer.” The result is a low-tech spot featuring the things that those other beer companies use to advertise their product. Humorous and light hearted, yet in no way lives up to <sarcasm>the quality we demand as fine ad folk.</sarcasm> By the way, […]