The use of data and analytics is far from perfect, but there are ways to use more information to effectively plan and track your marketing efforts. If you’re a data wonk in pursuit of answers to the above riddle, Data Smart: Using Data Science to Transform Information into Insight by John Foreman might be the […]
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can’t afford Thanksgiving dinner. “This store has been doing this for several years and (the food) is for associates that have faced an extreme hardship recently,” Walmart spokesman Kory Lundberg told Business Insider. Meanwhile, Walmart turned a profit of $15.7 billion […]
An article in Ad Age this week suggests all is not well at McDonald’s. And the ads are getting the blame for a sales slump. Certainly, lackluster ads deserve scrutiny, but ad agencies are promising even more in the way of analytics to determine how effective campaigns can be. So if an agency promises results, […]
When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher […]
According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com.
How many hours a day do you spend on Facebook? Is it enough time to fully understand the ins-and-outs of the platform and all its various uses? I am a heavy Facebook user myself, but basic things like looking up a Facebook Page’s followers continue to prove difficult. Imagine how tricky certain aspects of Facebook […]