Legal Sea Foods Converts The Masses To Pescatarianism


Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing […]

Eat Like A Shark. #JAWSomeJerky


Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Ten Essential Business Tools In 2015


2015 brings new challenges for business and new demands for more sophisticated accounting for small business. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […]

Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American

cheese un-american

Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […]

4 Steps to a Successful Social Media Giveaway Contest


Sharing our activities on social media for our “friends” isn’t a new phenomenon, however, it has recently been approached with a different angle. Brands have taken the power of social media and implemented giveaways solely via their online platforms. It can be a hassle trying to figure out the best approach when implementing a giveaway […]

The Simplicity Cycle Reminds Us Simple Isn’t Easy


If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan […]

Buy My New Book: “Killer Executions and Scrubbed Decks”

#1d Book Cvr 5.5x8.5_50 pgs

If you’ve ever spent any time in advertising or marketing, you’ve heard people speak in terms that are beyond bizarre. Scope Creep. Deliverables. Ideation. You’ll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed. I break down (and sarcastically deflate) these terms and others in my new book, […]

The Quick Guide to Cannes Lions 2015

Cannes for couch potatoes

If you’re on your way to Cannes this weekend, AdPulp is happy for you. If you’re not on your way to Cannes to collect your Lion, you can stay up on the festival via various social media outlets detailed in the following infographic created by Ghergich & Co. and ImageBrief.

Max Greenfield Is Lovin’ It, But He May Be Alone In That


Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.


Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]