The Game Changers of Online Marketing

Some ten years ago, I was a fledgling amateur of website design so it went without saying that if I could get a business owner within earshot then I would be pitching them ideas. It was astounding how resistant individuals were about the simple idea of taking their business online. Today is a different story. […]

Brandjack Chronicles The Brouhahas Of Marketing

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Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” […]

See All This Content? I Also Provide It To Clients

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“Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I […]

Tribal Worldwide Toronto Teaches Cheerios Eaters #HowToDad

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Dads are awesome. If you had any doubt, the new #HowToDad campaign for Peanut Butter Cheerios will prove you wrong.   To capitalize on the growing market of stay-at-home-dads and dad bloggers, General Mills Canada working with Tribal Worldwide Toronto sought to teach the world “how to dad” and sell the new Peanut Butter Cheerios […]

Fitness Marketing Can Be a Double Edged Sword

Marketing in the fitness world is different than any other sector of the business world. The need to be smart and funny takes precedence over almost anything else, thanks in large part to the fact that companies that deal with fitness are selling products that some people are going to shy away from. Everyone knows […]

Producing Mass Quantities of Content Might Be The New Normal

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I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Dirty Little Habit -- Tide Washing Machine Cleaner 30 second - YouTube

Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community […]

Today on TV: Foreigner Gets Played By Hot Pockets

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Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets.

What You Can Bring To the Content Party: Digital Endurance

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Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

Three Things That Make Apps More Marketable

You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they […]