Take Jim Copacino’s Advice, Make Better Work Today and Everyday

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Are you currently working on a bill stuffer for the local utility? Perhaps a flyer that will soon litter windshields in Wal-Mart parking lots across the land? Terrific, please stop what you are doing for a minute and consider how awesome your project can be. Jim Copacino, co-founder and executive creative director of Seattle agency […]

The Practical Pocket Guide To Account Planning Revisits An Established Discipline

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As a college-age intern in an ad agency, a Creative Director told me, “If I were you, I’d go into Account Planning.” He said it in the same way Dustin Hoffman was told to go into “plastics” in The Graduate. I’ve worked with a few smart planners, and even went to the 4A’s Account Planning […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

On Message Reminds Us To Stick To The Story

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The more experience I get in marketing and advertising, the more impressed I am with the sheer skill and chutzpah of political message-makers. They work on their cause or their candidate with relentless focus, and even if it’s for a short campaign season, they craft messages that stick probably better than 99% of the consumer […]

Today on TV: Daddy’s a Florist and Granny’s a Love Baker

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Unlike your mobster father, Ally Bank will not hide things from you. Hidden fees? Fuhgetaboutit. Post by AdPulp. Agency: Grey/NY Okay, let’s switch the channel for a second. It’s time to bake the world the better place with Toll House from Nestle. Post by AdPulp. On AdPulp’s Facebook page, Paul MacFarlane says in response to […]

Levi’s Art Happenings Go Station To Station

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Hello Barstow. This hardscrabble town in the California desert is home to Levi’s new art project on rails, for the day. Following Barstow, it’s on to LA and and then San Francisco, which will wrap up an epic cross-country journey. According to Levi’s, Station to Station connects leading figures and underground creators from the worlds […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster

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Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]

The Macro Problems of Micromanaging the Creative Process

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We’ve all been there: Watching a CEO or high-level client rewrite copy or play art director. Don’t they have better things to do? Maybe not. CEOs and other senior executives call the shots, are accountable to many audiences, and more often than not, take it all personally because of their egos. For many of them, […]

Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

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Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: […]

4 Essential Tips for Direct Marketing Heroes

Direct marketing has a unique effect on people. It causes a kind of fervor in someone viewing your product for the first time, one so strong that the person becomes enthralled and will actually give information or a credit card number to a random website on the Internet just to get something. It almost seems like a far-fetched concept […]