It’s 2014, Do You Know Where Your Investment In Content Is?

Lester Wunderman __ Photos

When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of […]

Be “Never Uncomfortable” In A New Pair of Sanüks

Wearing Sanük Shoes Is A Creature Comfort, Says Ignited

Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles.

QR Tips for an Effective Campaign


One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […]

Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

Laphroaig Opinions Welcome Halloween Edition - YouTube

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]

Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

KY horse race

It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […]

In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]

Data Informs Strategy And Creative (Don’t Fight It)


The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […]

Spotlight On NW Creative: Rational Interaction Grows With Substance


I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]