Reflecting on recent turmoil in the executive suites at AOL, Newscorp and CBS Interactive, John Battelle sees an industry grappling to find itself in the brave "New Media" world. Here's what he believes the big guys are thinking: 1. Interactive is now a very important, profitable, and growing business. 2. We can't afford to not view this as strategic to our future. 3. We need someone running theses sites who is not …
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