Grey Is The New Gold

On Sept. 13, WPP announced it would buy Grey for $1,005 a share or $1.52 billion. According to AdAge, Grey Global Group will now pay its chairman-CEO, Ed Meyer, as much as $87 million cash when WPP Group buys Grey. And Mr. Meyer gets to keep his job. The cash payments don’t include Mr. Meyer’s […]

Wired Keeps It Fresh

You, Back To The Deli. You, Back To The Grill.

McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — […]

Apple/U2 Extend Marketing Relationship

Apple, which enjoys an 80%+ share of the digital player market, today announced the next stage in their co-marketing relationship with uber-band, U2, the iPod U2 Special Edition. Just a couple of short years ago Moby was criticized and branded a sell-out for licensing the commercial rights to the individual tracks on his album Play, […]

Agencies In Strange Places: First In A Series

One of my favorite pastimes is railing against elitism, wherever I happen to find it. The ad industry is bloated with it. TV is better than print is better than direct is better than promotions. New York is better than Chicago and L.A., but Minneapolis, Boston and San Francisco are where it’s at. Unless you […]

What The _____?

Intersticials are the flash-based commercials that keep you from the page you actually want to view until the intrusive messaging plays out. Here’s the root of the now widely used industryism: interstice \in-TUR-stus\, noun; plural interstices \in-TUR-stuh-seez; -suz\: 1. A space between things or parts, especially a space between things closely set; a narrow chink; […]

Walking Our Talk

“Blogging is not about starring in a conversation, it’s about having a conversation with stars!” -Steve Rubel of Micro Persuasion When speaking with Lewis Lazare of the Sun Times last week, he called AdPulp a gossip site. He also wanted to know why we chose the word, “Pulp” and if you read his piece on […]

Sun Microsystems Goes Into Review – Limited to Bay-Area Agencies Only

Last week, Sun Microsystems put their ad account in review as a creative consolidation move. The current agency of record is Arnell Group (Omnicom) of New York. Interestingly, only shops with offices in the Bay Area are being invited to the table, likely dropping the incumbent from the pitch altogether. See Ad Age (reg. req.) […]

Yo Quiero Home Run

Taco Bell is thinking outside the bun again. Two years ago, the nation’s flagship Mexican QSR placed a 12′ x 12′ floating target in the South Pacific, promising a free taco to all Americans if Russia’s Mir satellite hit it upon reentering our atmosphere. Didn’t happen. Fast forward to tonight and Game 3 of the […]

Hyatt Taps Hicks

Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt’s agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York.