Can any company resist the temptation to co-create with their customers? I don’t think so. At USA Network, characters are welcome. And now, USA has created a community where characters from across the country can come together. You are invited to become a member and upload your videos, photos and profile. You can share your […]
You know something’s big when the satire commences. From Sean Bonner: Since the internets were invented we’ve all been trying to figure out what they can be best used for, how that can improved our lives, and how we can monetize the fuck out of that. Who ever could have guessed that I’d be the […]
From Media Guardian: Rupert Murdoch last night sounded the death knell for the era of the media baron, comparing today’s internet pioneers with explorers such as Christopher Columbus and John Cabot and hailing the arrival of a “second great age of discovery”. The News Corp media magnate nurtures a long-held distaste for “the establishment” but […]
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Al Ries, once again fixing the ad world’s problems all by himself in his Ad Age column, has a couple of suggestions for GM: Hummer: Scrap the brand. Hummer sales last year represented only 1.3% of GM’s unit volume. A company GM’s size shouldn’t be marketing niche vehicles. Saab: Scrap the brand. Saab sales last […]
Journalists hate the abduction of their sacred news pages by advertising, particularly when it is disguised as editorial. Something tells me no one is going to care too much that supermarket tabloid, Weekly World News has been so co-opted. Here’s a bit from the tabloid’s web site: In its March 13th issue, the Weekly World […]
Hill | Holiday scrapped their brochureware site in favor of a blog–the largest, most influential agency to date to do so. Yep, we’ve read all the headlines, digested all the stats. The foundations of mid-20th century marketing are eroding all around us. So what are we going to do about it? Discuss. Ernie Schenck is […]