Playboy dot com is running a new feature–“The Women of McDonald’s”–available exclusively on the publisher’s web site. “We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand,” McDonald’s spokeswoman Anna Rozenich said. Well, she’s right about that. High fat diets and public nudity do not normally go well […]
Crispin Porter + Bogusky has resigned the Ikea account, citing irreconcilable differences over the company’s marketing plan, according to Adweek. “For quite some time, it has been clear to us that we do not share the same vision for Ikea’s business,” CP+B said in a statement on Monday. “While we pride ourselves on the longevity […]
Last night, during the taping the second annual Vibe Music Awards in Santa Monica, a man approached Dr. Dre and punched him. Dre’s bodyguards and Dre himself–who was just about to accept a lifetime achievement award from Snoop and Quincy Jones–pounced. A 26-year old man was stabbed in the melee and is now in stable […]
“I think that blogging is about to leave the province of visionaries (early adopters) and become the subject of intense evaluation by the early majority who need to use blogging to break through the increasing consumer resistance to corporate flackery.” –David St Lawrence
Always-on, Seth Godin, pontificates on the nature of what makes a blog work. Seth says blogs work when they are based on: -Candor -Urgency -Timeliness -Pithiness and -Controversy He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in […]
The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.
Committed to Uncommon Culture We prefer the human scale to the corporate, vagabonding to tourism, the quirky and lively to the toned down and flattened out. We used to call our own world of alpinists and surfers a dirtbag culture: of temp jobs and long summers; of foraged meals and tribal travel that followed the […]
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]