If you work in advertising or a related field, it’s likely that you work too many hours and juggle too many tasks. For your own good, your firm’s benefit and your client’s benefit, stop it now. This story in Fortune explains why. What scientists have only recently begun to realize is that people may do […]
“We have a perception that we are not hot, and that perception keeps us from being hot…We have to get a couple of [big] wins, and that perception will go away.” -Pat Fallon speaking to the WSJ Marc Babej thinks the standard for “hot” should be rooted in the only thing that really matters about […]
The manual Rubel speaks of–“Social Computing: How Networks Erode Institutional Power, And What to Do About It” from Forrester–costs $299. So, I think I’ll pass. However, I will study the chart, he kindly provided.
From The Wall Street Journal (sorry, you’ll need access to the entire article): Cojones is a Spanish word that means, literally, testicles. In the U.S., however, it’s a sort of catchall term for daring. That’s approximately what Volkswagen was going for in a blunt black and white billboard featuring its GTI 2006 model accompanied by […]
According to USA TODAY, Microsoft is prepared to spend $500 million to help market Windows Vista and Office 2007, the latest versions of the company’s dominant desktop PC operating system. Microsoft is “desperate to change” the mindset that current desktop software is “good enough,” Paul DeGroot, licensing analyst at Directions on Microsoft, says. Vista and […]
From Charleston Post & Courier: A state senator says the University of South Carolina needs to rethink its Fighting Gamecock mascot if the Legislature passes tougher penalties on cockfighting. If the bill passes, “how can we as lawmakers and other leaders of this state justify a major institution in our state running ads and logos […]
From Reuters: Struggling U.S. airlines, looking for new ways to generate revenue, are getting bolder about charging for pretty much anything that makes air travel a little more comfortable — including aisle seats. First came charging passengers for in-flight meals. Then, reservations done by phone cost extra. And now, one major airline, Northwest Airlines Corp., […]
What do we “sell” here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested “customer is always right” adage is thankfully nonexistent. Free dailys, weeklies or web sites that are supported by advertising can’t play that game. They’re beholden to their audience, […]