General Motors enters the blogosphere with GM Smallblock Engine Blog. I applaud the car maker’s initiative.
IKEA is the latest in a string of marketers to deploy a faux web site to create buzz for their brand. Seattle agency, Wong Doody unleashed Skyhigh Airlines to make fun of high cost carriers (they have Alaska Airlines as a client); more recently Wieden + Kennedy’s NYC office teased gamers with Beta-7, a faux […]
from New York Times: The average circulation of the nation’s newspapers fell in the six months ended in September, as new federal restrictions on telemarketing and a more conservative approach by some publications to counting paid readership put further pressure on an already struggling industry. The losses were widespread, with two-thirds of papers reporting flat […]
Luerzer’s Archive has an updated web presence with excellent data base functionality. One factoid I pulled from the site: Most appearances in Archive, by agency Bartle Bogle Hegarty, London DDB, London Abbott Mead Vickers BBDO, London KesselsKramer, Amsterdam DM9DDB, Sao Paulo Mother Ltd., London Saatchi & Saatchi, London TBWA GGT Simons Palmer, London Wieden & […]
We will learn today where Pete Coors will be and what he’ll be working on for the next several years. Will it be the interests of Colorado? Or the continued interests of the family business? According to E.J. Dionne, writing in the Washington Post, the campaign hasn’t been all that great for the folks back […]
from Wired: China has closed 1,600 internet cafes and fined operators a total of $12 million for letting children play violent games and for other violations, the government said. The announcement came amid a campaign launched in March to reduce or eliminate sex and violence in websites, video games and other material that Communist leaders […]
Since it’s election day here in America, I thought I’d go ahead and thank Diesel and KesselsKramer for providing us another, equally just, way to exercise our individual credit cards, I mean freedoms. KesselsKramer, an agency that is deft at the art of camp, must be credited for sporting one of the more daring agency […]
“Will consumer blogs bypass professional advertising agencies?” -Rance Crain* in Crain’s Ad Age The publisher of Ad Age considers consumers’ power to shape brand images on their own today, in both positive and negative ways. He wonders if consumer-run sites will become more meaningful to brands than anything their ad agency or internal communications department […]
You don’t see a lot of English jokes in advertising. Perhaps the copywriters are mostly WASPs. Anyway, I found one. Rick Johnson Advertising in New Mexico has created an ad that both celebrates the English and denigrates them.