Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to “The King of Beers” through a megaphone? This is classic challenger brand material. The main take-away is the idea that an individual cannot gain an audience with such a […]
Vanessa Friedman of The New York Times reports that luxury goods brand, Chanel No. 5, is launching a short “film” that will then be edited down to 60-second and 30-second spots. The short is a quick-cut version of a love story that tells a tale of the most famous woman in the world (Nicole Kidman), […]
The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist. created by Ogilvy + Mather, Singapore All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.
After an 18-month hiatus from the newsstand, Red Herring returns to a printed edition, available now. Perhaps “The Business of Technology” is getting better. Could it be? note: Red Herring’s web edition suffered no down time as the media company struggled to regain its footing.
“Engaging in spec work is eroding the image of designers. It perpetuates the falsehood that what we do is easy or valueless.” -Drew Davies, founder of Oxide Design I was happy to see Omaha designer, Drew Davies, in the CA Design Annual this year. Not as a winner, but as a judge–which may be even […]
Kris Oser reporting in AdAge writes: In its quest to be close to consumers wherever they are online, HP has bought the rights to tens of thousands of search engine keywords, according to the company’s interactive global brand marketing chief. Speaking yesterday at the AdTech Conference at the New York Hilton, Mary Bermel said HP […]
Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female. Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer […]
Not since the high-flying days of David Thompson have the Denver Nuggets had any real star power on their roster. That changed last year, thanks to Carmelo Anthony’s outstanding rookie season. Now, Nike and Mr. Michael Jordan are preparing to launch the player’s first shoe–the Jordan Carmelo 1.5–and signature clothing line, available in stores the […]
Some may question the wisdom of introducing holiday-flavored sodas, for they do sound disgusting. -Turkey & Gravy Soda -Cranberry Soda (okay, this one sounds good) -Mashed Potato & Butter -Green Bean Casserole -Fruitcake Soda Yet the latest offering from Seattle’s Jones Soda Co. is already sold out (in three days time). Maybe all those carb […]
from Business Week: Ask David Sifry when his little San Francisco startup called Technorati will turn a profit, and he laughs contagiously. No, Technorati, which tracks Web logs, or blogs, and will soon offer blog searches, is a long way from turning a profit. But it has big-league venture-capital backers like Draper Fisher Jurvetson and […]