Client Takes Cocktails To Next Level

From Crain’s Chicago Business newly released “40 Under 40″: Nicole Ertas, senior brand manager, joined Jim Beam Brands Worldwide Inc. in May 2002 and launched tequila into the cocktail age. She renamed little-known El Tesoro Silver tequila as El Tesoro Platinum, marketed it as a mixable liquor and watched proudly as it appeared as a […]

Donny Deutsch: Ad Man For Our Time

Once upon a time, the image of an everyday ad man was projected to the multitudes by the likes of Darren Stevens on Bewitched or the guys on Thirty Something. Now in this time of reality television, real CEOs are offering themselves up as fodder, as entities in the modern cultural brandscape. Today, Donny Deutsch […]

England Not Lovin’ It Like They Could

Reporter Kate MacArthur of Crain’s Chicago Business writes today: McDonald’s is giving its new advertising tagline a break in Great Britain. The fast-food giant declared a two-week hiatus, to have ended Friday, for “I’m lovin’ it” in the United Kingdom. Critics of the campaign from the outset have said the tagline could backfire in markets […]

Man Fights America With Soft Drink. Wins Respect of Quixotic Society.

Tawfik Mathlouthi is the French entrepreneur behind Mecca Cola, a new soft drink designed to cash in on anti-American sentiment around the world. He hopes to make Mecca Cola the soft drink of choice for Muslims everywhere and thus push out that icon of American capitalism Coca-Cola. It is all about combating “America’s imperialism and […]

Big Idea Reporter Asks, “What’s the big idea?”

Big Idea, “Your connection to the communications arts,” is a trade magazine established in 1993 to “help creative advertising and corporate in-house professionals [creatives] excel in the business by providing industry insight, supplier information and networking opportunities.” On Friday, I was contacted by a reporter for Big Idea and asked several questions about AdPulp. I […]

Tacos So Good We’d Rather Talk About Ourselves

Outdoor for Wahoo’s Fish Tacos by tda in Boulder

Outstanding Mission Statements: Second In A Series

MISSION STATEMENT Heeb is the roiling product of so many drunken postmillennial nights on the mean streets of the Lower East Side. It is an ambitious antitrust investigation into the monopoly on God. It is a sweaty prizefight between hip hop and sushi in this corner and klezmer and kugel in the other. It is […]

Taking Note Of Naomi

If you work in branded communications today, Naomi Klein has your number. She’s sort of like Rachel Carson, but the pollution she fights against is brand proliferation. Here’s her bio on The Nation, where she publishes regularly: Born in Montreal in 1970, Naomi Klein is an award-winning journalist and author of the international best-seller No […]

Subaru Is Garfinkel’s Simon

from Adweek: After winning Subaru early this month, DDB’s Lee Garfinkel sat in his Madison Avenue office-bare white walls, an acoustic guitar sitting nearby-and contemplated the significance of the victory. The big picture was obvious: It meant a return to the automobile category for the agency that changed the ad business with its Volkswagen work […]

Lurking Behind The Screen No Longer Good Enough For Google

from Wired: Google has bought digital mapmaker Keyhole, extending the search engine leader’s bid to fend off rivals with a toolbox that can catalog almost anything in the world. Keyhole uses 3-D technology to provide faraway or close-up views of a region, neighborhood or specific address. The images, which will be available through Google (GOOG), […]