Hyatt Taps Hicks

Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt’s agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York.

Iron City Slips Into Something More Aluminum

Iron City, in conjunction with Alcoa, is making their beer available in aluminum bottles. The idea is that aluminum bottles will keep beer colder for as much as 50 minutes longer than a glass bottle, according to Alcoa. The bottles are also lighter, resealable and unbreakable. Alcoa suggests the innovation–which is already used for beer […]

Not Your Grandfather’s Under Arm

Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: “…with pizza, ‘everybody is happy to see it.’ Indeed, […]

Lifestyle Publisher Going To School On Generation Y

Why would Philadelphia’s Metrocorp

Where Banding Is Also Branding

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.

Exhibit A: Involving The Audience

Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, “Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the “biz” in Chicago, but from my experience, other than the […]

If Rick Likes It, It’s Good.

Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera. With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican […]

Sun Times Advertising Columnist Considers My Joblessness (And This Blog)

Turning Film Buffs Into Brand Evangelists

Netfilx is a great service. It’s also an important one, due to its disruptive impact on an entire category. People talk about TiVo changing the ad biz. A better bet is that the Netfilx’s mail-based model will take out the Blockbuster retail model altogether. No late fees

Lasn Admits Defeat. Turns To Shoe Biz For Answers.

from Inc.: But here’s the thing about the guerrilla information war that Kalle Lasn and his rotating crew of two dozen or so employees at Adbusters were fighting: “We were losing,” he admits. While the Adbusters Media Foundation has built enough of an audience to keep it out of the red — the magazine sells […]