MySpace Too Risqué For Mainstream Marketers

From MediaPost: MySpace has grown to 60 million members, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site. Reasons for avoiding MySpace include concern about its potential for criminal use, especially given recent well-publicized reports about sexual predators searching for victims on the […]

Fresh Squeezed Google Juice

Todd Malicoat presents the top 10 Search Engine Optimization (SEO) lies told by ad agencies. 1.You really need metatags …if this was 1999. Now you need social bookmarking, press releases, content syndication, a blog and someone to run it, some viral content as linkbait, and about 500 more good sites linking to yours with your […]

Newspapers Are Ad Friendly

From Lewis Lazare: The newspaper industry is fighting back. Amid repeated claims the Internet is stealing advertising and readership fire-power from newspapers, the Newspaper Association of America, representing more than 2,000 newspapers nationwide, is launching a massive print and online campaign (you were expecting commercials?) this week from the Martin Agency in Richmond, Va., to […]

MPAA Sends One Of Their Own To Firing Squad

Derek Powazek wrote a perfect headline—SXSW to MPAA: STFU—for his post on Kori Bernards, the Motion Picture Association of America exec who dared show up for a panel in Austin last week. Powazek describes the “hour-long firing squad, as one audience member after another directed angry questions her way.” He said he almost felt sorry […]

Welcome To Capitalism, China

[via Boing Boing]

Bernie Mac Knows How To Play The Lottery

Chicago Sun Times is reporting the numbers comedian Bernie Mac is being paid to endorse the Illinois Lottery—$500,000 for about 2-1/2 days of work, or $23,000 an hour. “It certainly makes me pause when I hear those kind of numbers for the little amount of work he’s doing,” said state Rep. Jack Franks (D-Woodstock). “It […]

Nike + Google = World Branding Domination

From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. Joga.com is a free network where members will […]

Federated Media Has Cash On Hand

Forbes reports that Federated Media locked down a round of funding from Panorama Capital, JP Morgan’s venture capital arm. Explaining the deal, FM’s John Battelle says: Choosing who you partner with, in terms of finances, is really critical to a business. I chose to partner with someone I’ve had a long history with, who stood […]