Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.
It’s official. Coke takes over parts of the brain Pepsi can’t reach. According to UK Independent’s Science Editor, the mind-altering power of advertising has been demonstrated in a remarkable study of the way in which brand recognition affects the workings of the human brain. A well-known label is so influential, say researchers, that it can […]
Marketers of the art form known as poetry have resorted to the retail art of gumball machines, in order to capture market share for well placed meaning in words. Gots to give it up to ‘em. This is a great distribution method. A quarter for your thoughts. Hey, let’s invent one for the ad biz. […]
Paul Hamm gets to keep his gold medal, an Olympic panel ruled today. But seeing Hamm speak on TV is a real buzz kill. Someone get this man a handler. You don’t stand there in front of the world and say, “I knew it was mine all along. I’m glad the judges finally agreed. Now […]
The Commodore, a.k.a., J. Walter Thompson, late 19th cent. JWT likes to hang The Commodore’s image in its offices around the globe. Which makes me wonder how odd Jeff Goodby, for instance, might appear to future observers. Better yet, what will anthropologists make of Lew Clow’s refusal to wear shoes?
The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca. According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that […]
A close reader questions whether advertising icons are as GRRR-E-A-T as they once were. I say, how can you argue with this dear reader. This man cried a tear for America.
Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored. Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re […]
For more iconic brand mascots see TV Acres.