Contribute Something To The Culture

Deborah Morrison, an academic with a storied history of preparing creatives for the ad biz, recently penned an interesting column for Talent Zoo. Her thesis is that creatives often look beyond the brief, to make larger commentary on the society. There’s a solid group of professionals working out there, creating content beyond the simple obligation […]

When “F” Is An “A”

According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an […]

A Closer Look At Cell Phone Marketing

BusinessWeek takes a closer look at marketing on cell phones. I’m not sure what’s hype and what’s reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to […]

Homeward Bound: An Honest Recollection

Somehow my mom convinced me I was needed at the family reunion, even though I might have known better. So I flew in from Denver and it was one of those glorious Midwestern Saturdays, with startling blue skies dotted by friendly white clouds. At the time, I was reading Jim Harrison’s sequel to Dalva, The […]

Spring Cleaning Extends To Agency’s New Homepage

When you’re faced with a PR problem today, you need to act FAST, or the hyperlinked beast will eat you alive. That’s precisely what Canadian agency, henderson bas did yesterday, after one of its workers leaked an internal email to Steve Hall at Adrants. I once worked at an agency that took cleaning one’s cube […]

RU Ready 4 Sweet Coffee?

Coffee Fool has some brilliant copy on their home page. Here’s how it begins: Oh I am sorry. What did I do? Ever since putting The Coffee Fool online, I have been beaten regularly by customers for clueing them into the secret on ‘fresh’ coffee. Why? Because they can no longer stand the taste of […]

BMW Films Just The Beginning For Baba

“Either create something worth seeking out, or you will be kept out.” -Baba Shetty If you want to know why Hill Holiday scrapped their brochureare site in favor of a blog, I think it’s safe to say it was Baba Shetty’s doing. Baba also keeps his own blog, called Just a blip. [via Diablogue]

VCs Poo Poo Mashups

From New York Times: Many venture capital firms are loath to finance mash-ups, in part because they are not readily “defensible,” meaning they might be replicated by others. “The current things people are doing with Google Maps are cute but they don’t add value,” said Peter Rip, managing director of Leapfrog Ventures in Menlo Park, […]