New Kids Join Old Boys

From USA TODAY: Google’s stock will be added to the Standard & Poor’s 500 index, a long-anticipated rite of passage that lifted the online search engine leader’s recently sagging shares. Google will replace Burlington Resources in the closely watched barometer March 31. The inclusion into the S&P 500 provides Google’s stock with an immediate catalyst […]

Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age: More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today‚Äôs Association of National Advertisers TV Ad Forum. Well, read the rest of the article […]

Let The Games Begin

I’m not a gamer. Never have been. Yet, I recognize that many of my peers in this business play games on their lunch hour, and they even stay late to further compete against one another. It seems kind of crazy from where I’m sitting, but what do I know? According to Wired, such activities can […]

Time Ups The Snarky Quotient

From The Media Mob: Ana Marie Cox, the former editor of Wonkette.com and the author of Dog Days, has signed on to be a columnist for Time. She will file a weekly column on politics for the Web site and a monthly column in the magazine. Cox said, “My only regret about selling out to […]

Turning Text Into Dollars

Failure Can Be A Smashing Success

Many of my literary heroes are failed copywriters. Hemingway and Fitzgerald, in particular. Recently, I Iearned that Jim Harrison, author of Dalva, Legends of the Fall, and several other important books, also gave it a go. Jim Harrison in his memoir, Off to the Side: After a long day and evening designing a sample ad […]

A Blog Is Not A Loaf Of Bread

We hosted a raging, if not painful, debate on intellectual property in this space last night. There are strong opinions on both sides. Piers Fawkes, writing in our comments section said: If I copied music, then sold it in its entirety – is that ok because it helps the flow of creativity? Should I be […]

Damn, That Sounds Good

From New York Times: In a world of glossy food magazines, $50 cookbooks and television hosts who seem to care more about make-up than marinades, a quieter, cheaper and decidedly more old-fashioned way to explore cooking is getting new play. Driven by inexpensive podcasting equipment, the freedom of the Internet and a nation obsessed with […]