Is Your Brand Ready For A Blogversation?

Blogversations are a new, not evil way to market your products and services through discussions. Here’s how it works: 1) We match advertisers with bloggers 2) Advertisers propose a topic or question (not an advertorial) 3) Bloggers accept or reject the proposal 4) If they accept, bloggers discuss the topic or question, and link to […]

Hybrid Vehicles And Now A Blog…Detroit Shifts Into Passing Lane

General Motors enters the blogosphere with GM Smallblock Engine Blog. I applaud the car maker’s initiative.

Faux Sites Multiplying

IKEA is the latest in a string of marketers to deploy a faux web site to create buzz for their brand. Seattle agency, Wong Doody unleashed Skyhigh Airlines to make fun of high cost carriers (they have Alaska Airlines as a client); more recently Wieden + Kennedy’s NYC office teased gamers with Beta-7, a faux […]

Hogsheadian Universe Still Unfolding

Two years ago copywriter Sally Hogshead asked in Creativity “Is your career kicking you in the nuts?” For those who would answer yes, she offered, “Kick back.” Here’s how she charms: So what exactly is radical careering? It’s the relentless dedication to having exactly the job you want — no matter how daunting it might […]

Only 47 Million Americans Read A Printed Daily

from New York Times: The average circulation of the nation’s newspapers fell in the six months ended in September, as new federal restrictions on telemarketing and a more conservative approach by some publications to counting paid readership put further pressure on an already struggling industry. The losses were widespread, with two-thirds of papers reporting flat […]

Archive Lives Up To Its Name On The Web

Luerzer’s Archive has an updated web presence with excellent data base functionality. One factoid I pulled from the site: Most appearances in Archive, by agency Bartle Bogle Hegarty, London DDB, London Abbott Mead Vickers BBDO, London KesselsKramer, Amsterdam DM9DDB, Sao Paulo Mother Ltd., London Saatchi & Saatchi, London TBWA GGT Simons Palmer, London Wieden & […]

Inside The Beltway Nowhere Near Golden

We will learn today where Pete Coors will be and what he’ll be working on for the next several years. Will it be the interests of Colorado? Or the continued interests of the family business? According to E.J. Dionne, writing in the Washington Post, the campaign hasn’t been all that great for the folks back […]

China Says Internet Is No Game

from Wired: China has closed 1,600 internet cafes and fined operators a total of $12 million for letting children play violent games and for other violations, the government said. The announcement came amid a campaign launched in March to reduce or eliminate sex and violence in websites, video games and other material that Communist leaders […]

Freedom For Sale. Get Yours At A Mall Today.

Since it’s election day here in America, I thought I’d go ahead and thank Diesel and KesselsKramer for providing us another, equally just, way to exercise our individual credit cards, I mean freedoms. KesselsKramer, an agency that is deft at the art of camp, must be credited for sporting one of the more daring agency […]

Human Voices Will Make The Brand Voice Vital

“Will consumer blogs bypass professional advertising agencies?” -Rance Crain* in Crain’s Ad Age The publisher of Ad Age considers consumers’ power to shape brand images on their own today, in both positive and negative ways. He wonders if consumer-run sites will become more meaningful to brands than anything their ad agency or internal communications department […]