A Closer Look At Cell Phone Marketing

BusinessWeek takes a closer look at marketing on cell phones. I’m not sure what’s hype and what’s reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to […]

Homeward Bound: An Honest Recollection

Somehow my mom convinced me I was needed at the family reunion, even though I might have known better. So I flew in from Denver and it was one of those glorious Midwestern Saturdays, with startling blue skies dotted by friendly white clouds. At the time, I was reading Jim Harrison’s sequel to Dalva, The […]

Spring Cleaning Extends To Agency’s New Homepage

When you’re faced with a PR problem today, you need to act FAST, or the hyperlinked beast will eat you alive. That’s precisely what Canadian agency, henderson bas did yesterday, after one of its workers leaked an internal email to Steve Hall at Adrants. I once worked at an agency that took cleaning one’s cube […]

RU Ready 4 Sweet Coffee?

Coffee Fool has some brilliant copy on their home page. Here’s how it begins: Oh I am sorry. What did I do? Ever since putting The Coffee Fool online, I have been beaten regularly by customers for clueing them into the secret on ‘fresh’ coffee. Why? Because they can no longer stand the taste of […]

BMW Films Just The Beginning For Baba

“Either create something worth seeking out, or you will be kept out.” -Baba Shetty If you want to know why Hill Holiday scrapped their brochureare site in favor of a blog, I think it’s safe to say it was Baba Shetty’s doing. Baba also keeps his own blog, called Just a blip. [via Diablogue]

VCs Poo Poo Mashups

From New York Times: Many venture capital firms are loath to finance mash-ups, in part because they are not readily “defensible,” meaning they might be replicated by others. “The current things people are doing with Google Maps are cute but they don’t add value,” said Peter Rip, managing director of Leapfrog Ventures in Menlo Park, […]

Reporters Respected

David Lauderdale writing about the future of newspapers in The Island Packet, a McClatchy media property: There is tremendous value in a small group of accountable, well-guided individuals who hustle to gather defensible, documented information and share it with a large audience. It tells us the need for local news, local knowledge, local leadership and […]

Unoriginal, But Nicely Executed

One Carmichael Lynch creative to another: “Hey, I know…let’s take the Honda cog spot Wieden did, and make it a print campaign for Harley.” [via Adverblog]