Last week, Sun Microsystems put their ad account in review as a creative consolidation move. The current agency of record is Arnell Group (Omnicom) of New York. Interestingly, only shops with offices in the Bay Area are being invited to the table, likely dropping the incumbent from the pitch altogether. See Ad Age (reg. req.) […]
Taco Bell is thinking outside the bun again. Two years ago, the nation’s flagship Mexican QSR placed a 12′ x 12′ floating target in the South Pacific, promising a free taco to all Americans if Russia’s Mir satellite hit it upon reentering our atmosphere. Didn’t happen. Fast forward to tonight and Game 3 of the […]
Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt’s agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York.
Iron City, in conjunction with Alcoa, is making their beer available in aluminum bottles. The idea is that aluminum bottles will keep beer colder for as much as 50 minutes longer than a glass bottle, according to Alcoa. The bottles are also lighter, resealable and unbreakable. Alcoa suggests the innovation–which is already used for beer […]
Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: “…with pizza, ‘everybody is happy to see it.’ Indeed, […]
Why would Philadelphia’s Metrocorp
Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, “Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the “biz” in Chicago, but from my experience, other than the […]
Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera. With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican […]