Mexican Beer Brands Dealt New Hand

Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]

Luxury Sedan Crushed By Nike’s Oversized Footprint

Outdoor advertising will never be the same. I found this image at Welcome to Optimism the blog belonging to Wieden + Kennedy’s London office. There’s no copy, only a header which reads, “The Power of Football.”

Holding It Together For The Benefit Of Humankind

Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All […]

Target Wants To Wake You From Your Turkey Day Slumber

To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum. Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among […]

There’s The Door

Adweek reports that Chicago-based Leo Burnett will let 25 employees go today, despite recent account wins. Tom Bernadin, Leo’s CEO

Challenger Ads Are A Good Call

Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to “The King of Beers” through a megaphone? This is classic challenger brand material. The main take-away is the idea that an individual cannot gain an audience with such a […]

Chanel No. 5 Enters Advertainment Arena

Vanessa Friedman of The New York Times reports that luxury goods brand, Chanel No. 5, is launching a short “film” that will then be edited down to 60-second and 30-second spots. The short is a quick-cut version of a love story that tells a tale of the most famous woman in the world (Nicole Kidman), […]

The Difference Between Smart And Clever

The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist. created by Ogilvy + Mather, Singapore All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.

Tech Rag Back In Print

After an 18-month hiatus from the newsstand, Red Herring returns to a printed edition, available now. Perhaps “The Business of Technology” is getting better. Could it be? note: Red Herring’s web edition suffered no down time as the media company struggled to regain its footing.

Spec Is So Not Special

“Engaging in spec work is eroding the image of designers. It perpetuates the falsehood that what we do is easy or valueless.” -Drew Davies, founder of Oxide Design I was happy to see Omaha designer, Drew Davies, in the CA Design Annual this year. Not as a winner, but as a judge–which may be even […]