Headline Writing Contest

I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated.

Two Davids Unite To Slay Goliaths

The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer. The company will continue to operate the Kmart and Sears stores under their current brand names. The combined company is […]

Freakin’ AdFreak

Okay, I can retire now. You too Steve Hall. Mainstream media has just entered the advertising blog space. Adweek has wisely decided to not let us “amateurs” have all the fun. Now they have their own blog. Interestingly, the tone of this new blog matches the zany name and whimsical logo (quite a departure for […]

Another Hot Apple Pie Please

Playboy dot com is running a new feature–“The Women of McDonald’s”–available exclusively on the publisher’s web site. “We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand,” McDonald’s spokeswoman Anna Rozenich said. Well, she’s right about that. High fat diets and public nudity do not normally go well […]

Irreconcilable Differences Belong In Divorce Court

Crispin Porter + Bogusky has resigned the Ikea account, citing irreconcilable differences over the company’s marketing plan, according to Adweek. “For quite some time, it has been clear to us that we do not share the same vision for Ikea’s business,” CP+B said in a statement on Monday. “While we pride ourselves on the longevity […]

You Can Take The Man Out Of The Ghetto…

Last night, during the taping the second annual Vibe Music Awards in Santa Monica, a man approached Dr. Dre and punched him. Dre’s bodyguards and Dre himself–who was just about to accept a lifetime achievement award from Snoop and Quincy Jones–pounced. A 26-year old man was stabbed in the melee and is now in stable […]

Blogs Will Cross The Chasm When They Get There

“I think that blogging is about to leave the province of visionaries (early adopters) and become the subject of intense evaluation by the early majority who need to use blogging to break through the increasing consumer resistance to corporate flackery.” -David St Lawrence

Danny G. Waxes Poetic

“Somewhere in between receiving awards in Cannes, France and writing on-hold messages in Dubuque, Iowa, there

Bashing Bandwagon Blogs

Always-on, Seth Godin, pontificates on the nature of what makes a blog work. Seth says blogs work when they are based on: -Candor -Urgency -Timeliness -Pithiness and -Controversy He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in […]

The French Disconnection

The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.