“Third Screen” Enters The Lexicon

Just weeks after the term “Third Screen” entered the marketing lexicon, Motorola debuts a short film exhibit from renowned cinematographer, Edward Lachman of “The Virgin Suicides” and “Erin Brockovich” fame. All in effort to hype their new 710 camera phone. Research suggests that worldwide revenue from mobile information and entertainment is expected to grow to […]

And Now For Your Host…X To The Z

At the risk of sounding totally out of touch, I watched my first complete episode of MTV’s Pimp My Ride last night. The show is hosted by rapper and Columbia recording artist, Xzibit and showcases the work of West Coast Customs, a Los Angeles body shop. In a nutshell, the show’s producers find the worst […]

Branding May Be Sick But It Ain’t Dead

Hugh over at Gaping Void has been carrying the torch for the idea that “Branding Is Dead.” It’s a hot topic, if the long list of comments he generates is any proof. Here’s my favorite response to Hugh’s claim: “You’re making an assumption that branding is all about advertising so that if you do shitty […]

Another Dinosaur Dismisses Blogs (And Misses The Point)

“As the election campaign unfolded, operators of some of the internet

Conspiracy Theory Informs Ad Campaign

James W. Walter, an eccentric millionaire from Santa Barbara, Calif., who over the years has financed programs promoting voter registration in low-income neighborhoods and prison reform, has recently taken a growing interest in the investigation of the Sept. 11 attacks. In fact, Walter is so interested he opened his wallet to the tune of $3 […]

Manifesto Destiny

Seth Godin–blogger, marketing guru and author of several famous books–had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change. Today my manifesto, New Tactics | New Tools: Marketers […]

Trib Exec Uses Big Words To Minimize Blogs

“I read blogs, I think about blogs, I shake my head in wonderment at the bloggers’ seeming indefatigability. But, more to the point, I shake my head in disappointment at how, in taking advantage of the Web’s freedom to post a perspective, many of them fail even to aspire to the pursuit of perspicacity. That […]

Fallon Crosses Ocean For New Leader

Five months after David Lubars departed Minnesota for Manahttan, Paul Silburn has been hired to head Fallon’s creative department, reports AdAge. Silburn is well-known for his work on brands including John Smith beer, Adidas and Lockets throat lozenges. In 2000, while at Publicis’ Leo Burnett, London, he was the art director and copywriter for a […]

Adweek Educates Slow Learners

“Oh, you ask, what’s a blog?” -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? […]

Marketing Wonk Takes The Bait

On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm’s hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence. This morning, I see Marketing Wonk has picked up the non-story. So what is a modern marketer to […]