British marketing consultant, James Cherkoff, has written an eloquent piece for companies trying to figure out this whole blog thing. here are some excerpts: “Imagine a room with tens of thousands of your customers talking about your company and your products.
New York Daily News reports that German supermodel, Heidi Klum is McDonald’s newest celebrity spokesperson. Klum joins Justin Timberlake and Beyonce as corporate mouthpieces for the fast-food giant. Klum is also the spokeswoman for Target stores and Birkenstock shoes. “Heidi is the best partner. She’s a young mother and represents modern lifestyle,” said McDonald’s spokesman […]
Prominent blogger, Jeremy Wright, is auctioning himself on eBay. The move is designed to raise the profile of blogging as well as to provide companies with an industry expert to guide them. “Blogging gives your customers a real view into your company in ways that newsletters and seminars simply aren’t able to do.” says Jeremy […]
from The New York Times: During the summer, before the premiere of “Desperate Housewives,” the marketing executives for ABC Entertainment and their media planning agency, OMD, part of the Omnicom Group, came up with a list of unconventional promotions meant to help the series, a darkly comic nighttime soap, stand out amid the clutter of […]
“Candidly, our advertising has not been as consistently effective as it needs to be.” -Chuck Fruit, Coca-Cola’s Chief Marketing Officer Coca-Cola issued a manifesto for change earlier this month. Admitting that they have under-invested in some of their core brands, the soft drink giant is prepared to spend an additional $400 million on advertising in […]
Red Herring reports that eBay has banned the N-word. The new eBay policy is clear:
American actress, Sarah Jessica Parker, is helping Unilever sell soap. But Orthodox Jews in Tel Aviv aren’t having it. Within 24 hours of the billboard’s unveiling, Unilever was contacted by one of Israel’s senior rabbis with a threat that if the offending image was not removed, then the ultra-Orthodox community would receive orders to boycott […]
from the Wizmark web site: Discover Wizmark, the interactive urinal communicator, its advertising you can’t help but look at.
USA TODAY reports on the amazing turnaround engineered by internet search firm Jeeves. For its recent third quarter, Jeeves reported $75.7 million in revenue, up 178% from the same quarter a year ago, similar to Google’s third-quarter results, which were up 105%, and Yahoo’s 157% revenue growth. This is a case where better product, not […]
from The New York Times: A large client of Young & Rubicam Advertising in New York, the Campbell Soup Company, has quietly decided to seek ideas to promote a major product line from a far smaller agency specializing in unconventional creative approaches. The Pepperidge Farm unit of Campbell Soup has asked BrightHouse Live in Atlanta […]