Boomers’ Worldview Fused To Rise Of TV

Linda Kaplan Thaler, CEO of Kaplan Thaler reflects on her generation in an op-ed piece for the LA Times: Did boomers really invent protest movements, civil rights or the very notion of challenging authority? Of course not. Americans were subverting norms 200 years before 1946, the year that boomers first touched down on Earth. But […]

If You’re Not On A Mission, Pick Up The Pace

The 4As are meeting in Arizona this week. Between rounds of golf, the elite men and women of the ad biz will discuss the shifting landscape under their feet, and what to do about it. Here’s a preview from the New York Times: The increasing willingness of companies like Coca-Cola, General Motors and Unilever to […]

Cargo Drops Its Load

From the newly redesigned New York Times website: The lesson to be learned from the death of Cargo is not that guys don’t like to shop, spend money or moisturize; or that Cargo was too gay or too straight; or that the cultural phenomenon of the metrosexual never really existed. The real culprit behind the […]

Skaters Shred The Web

If you’re a skater, Real Simple Syndication (RSS), just got simpler. To keep up on the latest news from Roller Warehouse, and to share that news on your own web site or MySpace page, you can now add a bit of code and presto–instant skater-specific newsfeed. Roller Warehouse: Aggressive Rollerblade Skates On the news ticker, […]

Heads Are Rolling In Detroit Today

Chevy Tahoe just screwed up BIG TIME. In attempt to do the right thing and fully embrace consumer generated content, someone forgot that it needs to be screened first, before it goes live. Oops. Here’s copy from one ad, now live on the Chevy Apprentice site. Like Snow? Beautiful landscapes? Be sure to take it […]

Dream On

In 2005, Coca Cola, Speedo and others spent a paltry one million on research into embedding ads in our dreams. eMarketer predicts that companies will be spending more than three billion on in-sleep advertising by 2020. Here’s how it works (but not really): All in-sleep subjects have a procedure to implant a nanobot (a tiny […]

Goodby’s Grasp On Interactive Called Into Question

“The materials on this website are copyrighted and are presented exclusively for viewing by clients, prospects, and employees. Before entering the site, we ask that you agree not to copy, rebroadcast, or otherwise reproduce the work displayed here.” –Goodby Silverstein & Partners I’ve noticed this STOP sign before, and bemusedly bypassed it. Sure, it’s annoying, […]

How To Feed Crackberry Addicts

Blackberry just got some kick ass press from Steve Rubel. After making a casual study of commuters on the Long Island Railroad, Rubel notes the lack of newspapers, and the growing number of devices. He surmises: It’s (the Blackberry screen) more valuable real estate than the back page of the Wall Street Journal. The key […]