Wherever You Look There HP Will Be

Kris Oser reporting in AdAge writes: In its quest to be close to consumers wherever they are online, HP has bought the rights to tens of thousands of search engine keywords, according to the company’s interactive global brand marketing chief. Speaking yesterday at the AdTech Conference at the New York Hilton, Mary Bermel said HP […]

Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female. Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer […]

Elway Who?

Not since the high-flying days of David Thompson have the Denver Nuggets had any real star power on their roster. That changed last year, thanks to Carmelo Anthony’s outstanding rookie season. Now, Nike and Mr. Michael Jordan are preparing to launch the player’s first shoe–the Jordan Carmelo 1.5–and signature clothing line, available in stores the […]

Jonesin’ For The Holidays

Some may question the wisdom of introducing holiday-flavored sodas, for they do sound disgusting. -Turkey & Gravy Soda -Cranberry Soda (okay, this one sounds good) -Mashed Potato & Butter -Green Bean Casserole -Fruitcake Soda Yet the latest offering from Seattle’s Jones Soda Co. is already sold out (in three days time). Maybe all those carb […]

VCs Like Technorati

from Business Week: Ask David Sifry when his little San Francisco startup called Technorati will turn a profit, and he laughs contagiously. No, Technorati, which tracks Web logs, or blogs, and will soon offer blog searches, is a long way from turning a profit. But it has big-league venture-capital backers like Draper Fisher Jurvetson and […]

GM Wants You To “Lock ‘n Roll”

Sales promotions tend to be distracting from the brand promise. For instance, a sweeps that awards one winner a trip to Disneyworld may appeal to a brand’s core target, but in most cases it has nothing whatsoever to do with the product or service offering the pie-in-the-sky vacation. General Motors, with the help of McCann […]

Just Add Levitra

The Independent reports that the US Army and Chicago manufacturer International Truck and Engine Corporation are jointly developing a replacement for the venerable Humvee troop transporter, from which the Hummer was derived. Last week, prototypes of the so-called “Smart Truck 3″ were displayed at a trade show in Las Vegas. The commercial version will not […]

Youthful Idealism Still Alive

Stanford Law professor and Creative Commons guru, Larry Lessig, has quite a following. Rightfully so. Borrowing from his thinking, a student group on campuses around the country is now advocating for an open source economy. “The mission of the Free Culture movement is to build a bottom-up, participatory structure to society and culture, rather than […]

How Frank Can We Be?

One of the more fascinating aspects of Frontline’s “The Persuaders,” which aired last night on PBS was the close up look at Republican pollster, Frank Luntz. If you watch the news at all, you’ve seen this guy’s spin, I mean work. Luntz advised his political cronies, I mean clients, to say “climate change” not “global […]

Delivering On The Brand Promise

It appears that the outrageous sums required to attend Penn, Cornell, Princeton, Columbia, Yale, Brown, Harvard and Dartmouth may actually be well worth the investment. from NY Times: Nestled between the articles in Harvard Magazine or Princeton Alumni Weekly are advertisements for $20,000 watches, $150,000 cars, investment advice and high-end retirement communities. As the magazine […]