Good People Need Great Copy

The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center

Free PDF Me

I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus.

Meet The King Of Self-Promotion

“This century will be won on intuition, emotion and networking. Who gets straight A+s in all these fundamental skills? Women.” -Kevin Roberts, CEO Worldwide, Saatchi & Saatchi and author of Lovemarks While it’s not a blog, Kevin Roberts does keep a personal web site where he warehouses his speeches, press clippings, links and the like.

Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)

from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers’ natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as […]

Keep Your Ideas To Yourself Please, Says McDonald’s.

I understand our overly litigous society prevents a corporation like McDonald’s from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD’s web site–a site that needs to be scrapped and rebuilt on a better, more open, […]

Dems Could Learn From Uncrustables

A reader in San Francisco pointed us to this post from Whisper Blog: One of the branding lessons that can be taken from the 2004 U.S. Presidential election is that in the States, voters are consumers and candidates are brands. And just like consumers of Uncrustables, Budweiser or Volkswagen, they make emotional, not logical decisions. […]

Firefox Fuels Brand Evangelists

The words, “I’m just browsing,” have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in […]

Citizen’s Media Growing By 20,000 Sites A Day

Modern Marketing says, there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It’s called Citizen’s Media or Consumer Generated Media and is the result of […]

Score One For The Commodore

from AdAge: WPP Group’s J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy. Mr. Montague, 41, comes to JWT from independent Wieden & […]

Wonkette Wins Again

Political blog Daliy Kos, the work of one partisan man, has been attracting some 400,000 readers a day, the size of a large daily newspaper. I’m all for it, but I wonder what Kos’s traffic will do now? On the other hand, I have no doubt that political humorist, Ana Marie Cox, will continue to […]