from The NY Observer: On a recent Friday in J.W.T.
from Forbes: The next big thing, according to Web junkies, is the “wiki.” What are wikis? They are Web sites that are open for editing by anyone with a browser, without any fancy applications or programming skills necessary. Think a reference Web site on the history of Vietnam is biased? Scrub it clean. Think a […]
Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there’s nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should […]
Scott Donaton, Editor of AdAge, says, “I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers’ attention. But I’m also a content creator whose primary role is to protect my brand’s most important asset: its relationship with […]
from NT Times: Kiwi, a line of shoe care products that dates to 1906, is sold in almost 180 countries by the Sara Lee Corporation, the packaged-goods giant that also markets brands like Ball Park, Champion, Jimmy Dean and Hanes. After several years of little or no marketing support for Kiwi, Sara Lee is running […]
BENTONVILLE, Ark. — Wal-Mart Stores Inc. confirmed Wednesday that it fired several executives but would not detail the reason. “Three company officers were terminated for failing to follow internal company rules,” spokeswoman Mona Williams said. Four other workers who were not at the executive level were also terminated for failing to follow Wal-Mart rules, she […]
from Lewis Lazare: After spending what some sources said was upwards of a whopping $700,000 on an elaborate pitch, Cramer-Krasselt/Chicago has failed to land the whopper piece of new business. On Tuesday the agency was notified it had lost out in its bid for the $240 million Kia Motors America account. C-K was one of […]
Two out-of-work advertising creatives–an art director and a copywriter–have teamed to create an excellent web site, complete with public service announcement declaring, “They can’t do anything else.” In the spot, Tom Millar and Marc Guttesman are shown trying on other jobs for size. Jobs where their true talents shine, but to no good affect. For […]
from MSNBC: Niebaum-Coppola Winery, owned by film director Francis Ford Coppola, is selling its Sofia blanc de blancs sparkling wine — named for daughter and fellow director Sofia — in a 187 ml serving, just big enough for one drinker’s thirst and a neat way to enjoy sparkling wine without opening a full-size bottle.