Paul Arden Writes Again

Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye: Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book “It’s Not How Good You Are, It’s How Good You Want To Be” was quite a word-of-mouth success when […]

Wires And Lights In A Box

The opening and the closing scenes of George Clooney’s masterpiece, Good Night, And Good Luck show Edward R. Murrow (deftly played by David Strathairn) delivering a landmark speech to the Radio-Television News Directors Association in Chicago on October 15, 1958. What the legendary newsman had to say on this occasion could not be more timely […]

You Could Be The Next “Creative Idol”

The New York Times today reports that Steven Spielberg will join forces with Mark Burnett to find the “American Idol” of unknown movie directors. According to Burnett, the FOX reality TV show, “In the Lot,” will “take advantage of the enormous number of self-made video and film shorts all over the Internet.” Here’s an idea. […]

Rich Indians Act Like Rich Americans

There are now about 1.6 million Indian households that spend an average of $9,000 a year on luxury goods, Time Asia reports. Jimmy Choo and Gucci are just the latest makers of luxury goods to target India as the next hot growth market, joining Hermès, Christian Dior, Louis Vuitton, Cartier, Piaget, Tiffany, Moschino and others. […]

Antiquated Systems Beget Asinine Assumptions

Most businesses (and their trade groups) want deperately to befriend any and all customers. They spend countless dollars and time thinking up new ways to win customer loyalty. But the recording industry doesn’t play by those rules. They have their own draconian world view, and it gets stranger by the day. Check out this Consumerist […]

What’s Podcasting?

With marketers and agencies scrambling to deliver content, not just advertising, many are increasingly turning to podcasting. Giving consumers control over when they choose to listen neatly fits the concept that the customer, not the brand, is in control. Personally, I think it’s an interesting medium, one that we’ve barely scratched the surface of. However, […]

Rev Your Engine With NASCAR Fashion

According to USA TODAY, NASCAR wants to become a lifestyle brand that appeals directly to women, who comprise 40% of NASCAR’s fan base. NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable. NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. […]

Wildcats Soccer Scores Own Network

North America’s top women’s soccer team, the New Jersey Wildcats, is launching its own global broadcast network starting in May. From Online Spin: This summer every Wildcats game will be available on demand by anyone in the world who has a broadband connection by simply going to or Google Video. Within hours of the […]