Little Blue Packets Take Little Yellow Packets To Task

from Chicago Tribune: Unable to ride the growth in the popularity of artificial sweeteners, the Chicago-based distributor of Equal finds itself in a desperate fight to regain lost market share, resuscitate falling sales and come out strong against its competitors in new markets. Last Friday, Merisant filed a lawsuit against Splenda-maker McNeil Nutritionals, a unit […]

Will The Real Kevin Roberts Please Stand Up

I have not read the book Lovemarks, which may be the reason I simply do not understand the frustration certain bloggers feel in regards to its message. Their main gripe seems to be that it’s just more old-fashioned branding mumbo jumbo dressed up in a cute new outfit. Maybe it is. Until I read it, […]

Join The Conversation Or It Will Go On Without You

Rebecca MacKinnon, a “recovering TV reporter-turned-blogger” is rightfully concerned about the fifth Iranian blogger to be arrested in the past two months. Honestly, I’m surprised the number is not higher. And what about China? How many emerging web voices are they prepared to extinguish? Since this is not a political blog, I’ll bring the conversation […]

Why Buy Media When You Can Become The Media?

from New York Daily News: “Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News. The yet unnamed MTV-challenger is set to launch early next year on […]

Denton Dobkin Dominate The Blogosphere

Taking a page from Nick Denton’s Gawker Media Empire playbook, Jake Dobkin, publisher of Gothamist has a nice little publishing business of his own. Actually, it’s not so little. Gothamist receives 30,000 unique visitors a day. And the model has spread to Chicago, LA, San Francisco, DC, London and Toronto. More proof that people love […]

Pro Golfer Takes A Page Right Out Of Kournikova’s Book

from Business Week: With rare exceptions, the women of the Ladies Professional Golf Assn. are not the sort of half-dressed hotties who fill the pages of mens’ magazines like FHM. Then there’s Natalie Gulbis. Gulbis’ decision to pose for FHM wasn’t one she came to alone, however. A PR firm, retained by the LPGA, aided […]

McNasty Rejects Free Goodwill

Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates. from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in […]

How To Measure A Promotion’s Effectiveness In The Marketplace

According to Promo Magazine, SpongeBob SquarePants figures have been swiped from Burger King roofs in New York, Minnesota, Wisconsin, Maine, Tennessee and Utah over the past two weeks. The giant inflatables are on select BK locations to promote The SpongeBob Squarepants Movie and the QSR’s Kids Meals and promotional watches. At one BK in Utah, […]

Have No Fear Transparency Is Here

Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters’ 1997 “Brand Called You” mantra, he debates the new reality of “The Brand Called We.” from his post: “Once, companies could define, or ‘position,’ their brand based on their control over media and messages. Today, however, it

Crazy Woman Says Parrotheads Will Go Ape In Wrigley

According to Crain’s Chicago Business the Chicago Cubs want to hold rock concerts at Wrigley Field, possibly as soon as next season. Aging crooner Jimmy Buffett could be the lead off hitter. Mr. Buffett