Curiously Underfunded

According to Ad Age, Wrigley plans to pump some serious money into three marquis candy brands it acquired last year from Kraft Foods. Marketing for Altoids and Life Savers is curiously weak. That’s the startling admission from Wrigley’s CEO, who told investors that ad efforts for the two brands were under-marketed when they were owned […]

Each Valley Has Their Own Speak

ValleyWag is conducting a Valley Speak neologisms contest. The winner gets $240 on iTunes and a cord wrapper for their iPod (presuming they have one). Here are some of the leading candidates: Blogamy: Having more than one blog at a time. [Bill Green] iPud: Most ‘casters. [John La Bouff] Blogna sandwich: Reading blogs on a […]

AOL’s Network-Like Ambitions

Media convergence is on. TV is becoming more like the web (where it’s easier to track ROI), and the web (in some cases) is becoming more like TV. So it’s not surprising that America Online desired to change its name to AOL. AOL is like ABC, CBS, NBC and CNN. The New York Times has […]

“Painfully Generic Vignettes”

When I came across the new Dunkin’ Donuts tagline, America Runs On Dunkin’, I was underwhelmed. Now, Lewis Lazare of the Chicago Sun Times chimes in on the TV. The new television commercials don’t do much to clarify what management wants Dunkin’ Donuts to become. We watched several of eight new spots, and all of […]

Domain Names For Sale

I’m cleaning out some domain names. The following domains are available for immediate purchase and transfer. I’d be willing to negotiate on most of them, feel free to drop me a line to shartley@gmail.com (be sure to mention the domain in question). The free appraisal service is graciously provided by Keith Pieper of Zetetic. Zetetic […]

Howard Stern May Not Be The Killer App For Sirius

A while back, I wrote that there would always be limits on what kinds of content consumers would be willing to pay for. Now comes this AP report which suggests that many of Howard Stern’s fans aren’t willing to pony up the money to hear him on Sirius Satellite Radio: A Jacobs Media poll of […]

How To Get Your Google Adsense On

Inside Adsense interviewed Ivan Heneghan, a Dublin-based AdSense optimisation specialist. Here’s what he recommends. Q. Tell us an optimisation story… have you ever seen a publisher make a small change and see big results? A. Oh yes, lots of them! But one of my favourites was a science website that was earning about $10 per […]

Peer-To-Peer Is About So Much More Than File Sharing

According to a study by Edelman, trust in peers has increased from 20% in 2003 to 68% today. That’s a massive spike. “We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information about a […]