GM Understands Social Media. Selling SUVs In A Post Peak-Oil Economy Still A Question Mark.

Steve Hall was right. As part of their ChevyApprentice promotion, GM was prepared to have egg thrown on its face by environmentally conscious (anti-SUV) consumers, and they were even prepared to let the egg stay there all hard and scarring. How this builds the brand or moves steel, no one knows. At any rate, here’s […]

Save Money. Dial Up An Ad.

If you want to save money, erase 1-800-555-1212 from your memory. From USA TODAY: Not long ago, the price of a cup of coffee got you a phone number from directory assistance. Now, calling 411 will nick you for the price of a Starbucks coffee. But take heart. A new crop of 800 services is […]

Mac Shareware Firm Gets Blogs

Mac shareware firm macZOT! turned to the legion of bloggers to release their newest piece of software, AppZapper. AppZapper is a nifty uninstaller application for OS X to hunt down the pesky preference and library files which get installed, but are often left floating around when an application is deleted. Beginning this morning, they lobbied […]

Are African-Americans More Likely To Think Arbys And Wake Up With The King?

From the AP: There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children. The results come from a study that lasted just one week in the summer. Commercials […]

No Women? No Good.

Lu Chekowsky, writing for the Huffington Post, mentions that Creativity magazine is celebrating its 20th anniversary. Their anniversary issue includes a retrospective on the most important advertising figures of the last 20 years. Apparently, Creativity couldn’t find one woman who merited being pictured in a list lauding the “Most Influential Creative Minds of the Last […]

Forget “Big Love”…”Mad Men” Is On Its Way

Matt Weiner, who has written scripts for The Sopranos, has a new show in the easy-bake oven. It’s called “Mad Men,” and will chronicle the fictional lives of ad execs at fictional ad agency, Sterling Cooper in the 1960s. According to Ad Age, Weiner describes the show as, “A lot of f**king and drinking and […]

Boomers’ Worldview Fused To Rise Of TV

Linda Kaplan Thaler, CEO of Kaplan Thaler reflects on her generation in an op-ed piece for the LA Times: Did boomers really invent protest movements, civil rights or the very notion of challenging authority? Of course not. Americans were subverting norms 200 years before 1946, the year that boomers first touched down on Earth. But […]

If You’re Not On A Mission, Pick Up The Pace

The 4As are meeting in Arizona this week. Between rounds of golf, the elite men and women of the ad biz will discuss the shifting landscape under their feet, and what to do about it. Here’s a preview from the New York Times: The increasing willingness of companies like Coca-Cola, General Motors and Unilever to […]