from MSNBC: Niebaum-Coppola Winery, owned by film director Francis Ford Coppola, is selling its Sofia blanc de blancs sparkling wine — named for daughter and fellow director Sofia — in a 187 ml serving, just big enough for one drinker’s thirst and a neat way to enjoy sparkling wine without opening a full-size bottle.
Avid AdPulp user, Clyde Hogg, points us to a piece on the state of the newspaper business from Fred On Everything. Here are some excerpts: “The greatest weakness of the American press is moral. Our media are relentlessly, grindingly, hermetically controlled or, as we say, politically correct. Everyone with the brains of an aspirin tablet […]
Evelyn Rodriguez writes about writing in her latest blog entry. She quotes Dan Pink, author of Free Agent Nation, as saying “The MFA is the new MBA.” I find this particularly interesting in light of the new home page copy I recently developed for DavidBurn dot com. Storytellers needed. Every product or service has a […]
Steve Yastrow writing on TomPeters dot com: “Marketers have always looked at integrated marketing as something they do. Start with a foundation of advertising, then add a pinch of PR, a dash of direct marketing and a spoonful of sales promotion and voila!, you’ve got effective marketing. I think that’s backwards. Marketers don’t do integrated […]
from Adweek: Miller Brewing this week will hear presentations from five shops competing to handle promotions for its Miller Genuine Draft and Miller Lite brands, sources said. The two incumbents, Interpublic Group’s Zipatoni in St. Louis and Omnicom Group’s Promotion Network in Dallas, are competing against WPP Group’s Wunderman, Publicis Groupe’s Frankel and independent Upshot, […]
from Pete Blackshaw’s predictions for ’05: Blogs absorb flak, yet stay on track. Expect 2005 to open with a predictable slew of fashionably righteous articles de-hyping and pooh-poohing all things blog related, some even by bloggers themselves. Many will lament advertisers co-opting the medium, as well as the influx of clumsy, less savvy newbies in […]
The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone’s day was made better by interaction with the newspaper. The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: “What’s in it for you?” It’s […]
Brand Autopsy offers this outdoor board from Austin’s Community Clinical. Maybe a giant sound chip attached to this board would better serve the clinic’s efforts. It could ask, “Are you hearing voices?” Okay, that’s not nice.
from USA TODAY: Carl’s Jr., the fast-food chain that loves to thumb its nose at political correctness, this week will unveil a breakfast burger with egg. The new burger has 830 calories, 275 milligrams of cholesterol and 46 grams of fat. The national trend toward lunch at breakfast is clear. About 12.5% of fast-food diners […]
from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker’s new program designed to help consumers make healthy choices. The program centers on PepsiCo’s new “Smart Spot” program, a green symbol on packaging designed to help shoppers identify more than 100 food […]