Have No Fear Transparency Is Here

Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters’ 1997 “Brand Called You” mantra, he debates the new reality of “The Brand Called We.” from his post: “Once, companies could define, or ‘position,’ their brand based on their control over media and messages. Today, however, it

Crazy Woman Says Parrotheads Will Go Ape In Wrigley

According to Crain’s Chicago Business the Chicago Cubs want to hold rock concerts at Wrigley Field, possibly as soon as next season. Aging crooner Jimmy Buffett could be the lead off hitter. Mr. Buffett

Ring Ring Is More Like Ching Ching

from Forbes: The number of kids armed with cell phones is surprisingly high. By the end of this year, half of all children between the age of 11 or 17 will have their own phone, according to the Yankee Group. They’re profitable consumers, too: Kids use more minutes on their cell plans and spend freely […]

Because Content Truly Is King

Talent Zoo, the high-profile Atlanta-based headhunting firm, is starting to add more content to its web pages, aside from the job postings one might expect. They’re currently featuring an interesting article on women in advertising rising to power at long last by Deborah Geering. Here’s an excerpt: “Women are just better at multi-tasking; that’s just […]

Women Call Bullshit And Reach For Their Checkbooks To Support Martha

Martha Stewart’s handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average. (thanks to Les at Trylon Communications for the tip) Kmart has also noted increased loyalty to the Martha Stewart brand […]

Kentucky’s Calling

Woodford Reserve, a super-premium small batch bourbon is the official bourbon of the Kentucky Derby. According to Adweek, a new campaign from Arnold will tout this relationship. But what’s more exciting is this spirit’s bond with its best customers, a relationship fed by premium event marketing. The Woodford Reserve Bourbon Academy For the third year […]

Market Segmentation Creates Agency Fragmentation

from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 […]

Goat

from the Chicago Tribune: The growing demand for goat meat in metropolitan New York has provided a boost for farms that are worlds away from Queens Discount Halal Meat, geographically and culturally. Despite New Holland’s relative isolation in rural Pennsylvania, farmers from as far away as Texas ship their goats here because of its relative […]

This Time Modernista Is Way Off The Mark

Have you seen the new Hummer ad where the mom drives her boy to his first day at his new school? Mom is worried, but the kid is not. He jumps out and casually walks past all the gawking students. He even manages a “Whazzup?” But the kids barely notice him. They are all drooling […]

Today’s Teens Are Totally “Clueless”

from the Washington Post: Brandon Singleton was 8 when he first saw the movie “Clueless,” and it changed his life. He was entranced by the paradise of teenage consumption that the 1995 film portrayed, a Hollywood world of valet parking and designer duds. So when he entered Suitland High School in Prince George’s County four […]