Careful What You Say

from The New York Times: Against the backdrop of the Macworld Exposition in San Francisco this week, a series of legal actions filed by Apple Computer over the last month highlights the difficulties of defining who is a journalist in the age of the Web log. As part of a lawsuit filed by Apple in […]

Stars Adding “Brand Ambassador” To Already Weighty Resumes

According to Brandweek, New York-Swiss luxury watch brand TAG Heuer has named Uma Thurman, tennis champ Maria Sharapova and Nascar star Jeff Gordon “brand ambassadors” in the next evolution of the “What are you made of?” campaign. The three join Tiger Woods in representing the brand. In addition to being featured in print and outdoor […]

Amstel Light Flips For Freestylers

According to Promo Magazine, Amstel Light, the largest selling imported light beer in the US, has signed once again to sponsor the U.S. Freeskiing Tour. This is the third time Amstel Light has sponsored the tour. The brand will also sponsor the Amstel Light Free Skiing Sweepstakes, each week for 13 weeks ending March 18. […]

Free Hot Chocolate (But Don’t Call It That)

Hot chocolate lovers can stop in to their local Starbucks this Thursday from 4:00 to 5:00 pm for a free sample of Chantico drinking chocolate, the beverage chain’s latest creation. According to Starbucks, the name

Record Label Takes It Up A Notch

Martin Cortez points to this outdoor board placed by Champaign, IL-based hip hop label, Up A Notch Records in the name of a fictional parents organization, Coalition of Responsible and Attentive Parents (C.R.A.P). The label then encouraged a student group, Urbana Champaign Hip Hop Congress to deface their media placements, which was quickly done. Whether […]

Newspapers Use Intrusive Marketing To Boost Numbers

Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent – but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by […]

Lawyer Says, “Don’t Call Us Fat.”

Dear Brandweek, Your article, “Kellogg Wakes Up Eggo with New SKUs, Design,” (Brandweek, Dec. 13), contains a factual mischaracterization of Pillsbury Waffle Sticks with Dippin’ Cups. Pillsbury Dunkables Waffle Sticks with Syrup Cups, as our product is now called, do not contain 30% more fat than Eggo Original French Toaster Sticks. Eggo Original French Toaster […]

GM Driving Force In Corporate Blog Development

Neville Hobson, a Brit living in Amsterdam, points to GM’s new FastLane blog. Hobson writes, “This is the first ‘mainstream’ Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step. All the elements you’d expect to see in a blog are present – comments, trackbacks […]

Presidents And Preppies Succumb To Power Of Fake News

America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY’s Best-Selling Books. In the five weeks after Thanksgiving, Stewart’s parody of a textbook outsold Bill Clinton’s memoir, My Life, 7 to 1. […]

Blue Bloods Want Their Plaid Back

from NY Times Magazine: In Elizabethan England, there were sumptuary laws to prevent members of the rabble from dressing above their station. This was never really effective, but to understand how truly futile it is these days for the upper classes to try keeping the masses in their sartorial place, you need to know what […]