“I think that blogging is about to leave the province of visionaries (early adopters) and become the subject of intense evaluation by the early majority who need to use blogging to break through the increasing consumer resistance to corporate flackery.” -David St Lawrence
Always-on, Seth Godin, pontificates on the nature of what makes a blog work. Seth says blogs work when they are based on: -Candor -Urgency -Timeliness -Pithiness and -Controversy He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in […]
The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.
Committed to Uncommon Culture We prefer the human scale to the corporate, vagabonding to tourism, the quirky and lively to the toned down and flattened out. We used to call our own world of alpinists and surfers a dirtbag culture: of temp jobs and long summers; of foraged meals and tribal travel that followed the […]
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]
Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All […]
To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum. Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among […]
Adweek reports that Chicago-based Leo Burnett will let 25 employees go today, despite recent account wins. Tom Bernadin, Leo’s CEO