American Knows Why You Fly To Mavs Games

How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines. According to USA TODAY, Mavs’ owner, Mark Cuban announced the perk during “Fan Appreciation Night.” “We wanted to do something outrageous for our fans,” Cuban said. The promotion could cost […]

Moosehead Goes Balls Out

From Lewis Lazare: In-bar product sampling, usually done with the help of a cadre of buxom babes, has been one way brewers try to spark renewed interest in certain beer brands. But Moosehead lager, and its ad agency Tom Dick & Harry Advertising, wanted to go a different route in the guerrilla marketing war to […]

Iowa Writer’s Workshop Grad Deconstructs McDonald’s TV

It’s been a long while since I clicked by Cup of Chicha, a site I used to frequent. I certainly did not expect to find advertising criticism. But I did. Here it is: With “The Pinky,” my name for McDonalds’ latest TV ad campaign, advertising’s fascination with the hipster lifestyle comes to its final vulgar […]

Support The Arts—Buy Modo & Modo

According to The Telegraph, the Italian maker of a small black notebook once used by Vincent Van Gogh, Henri Matisse and Ernest Hemingway has put his company up for sale. Mario Beruzzi’s company Modo & Modo sold 4.5m Moleskine notebooks across the world last year, half of them in the United States. The notebooks, which […]

You WILL Watch The Ads

From the AP: In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching? Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company […]

7Up’s A Natural

From USA TODAY: Soft-drink brand 7Up this week announced that its original 7Up is now “100% natural” — following a reformulation to eliminate an artificial preservative. “Everything that remains in the can is from a natural source,” says Kelli Freeman, marketing vice president. The label does not apply to the diet and other varieties. TV […]

Lipstick On The Pig

A Mercedes ad in the first issue of the Page Six magazine. The New York Times reports that advertisers at The Post receive better editorial coverage from the newspaper. This is far from groundbreaking news. I’m more interested in looking at how one page in a newspaper carefully brands itself, then starts putting out a […]

Lazare Writes Copy For Brahms And Beethoven

When you read Lewis Lazare each morning as I do, you begin to see patterns emerge. And they’re not exclusive to the man’s take on the ad business. He tends to weave in quite a few stories about high culture, mainly of the theatre variety. Today he turns his attention to the symphony. Ravinia Festival […]