Lovemarks, Godmarks…What’s The Dif?

It’s Sunday in Chicago. Good day for a sermon. “The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. […]

Ability To Remain Sober At Annual Holiday Party Highly Desired

from USA TODAY: “Shots foster a fraternity atmosphere. Wall Street loves them because they spice up the party, but it makes it seem like the company is encouraging people to get trashed,” said Howard Givner, president of Manhattan event planner Paint the Town Red. A survey done in 2003 of 1,500 employees by U.K. recruiter […]

The Donny’s Serve Now In Your Face Nightly

By Kathleen Sampey for Adweek NEW YORK Donny Deutsch’s CNBC show, The Big Idea, will replace McEnroe on the cable network early next year, a CNBC representative confirmed. The cancelled McEnroe, a talk show hosted by tennis great John McEnroe, will run through the end of December, the rep said. Deutsch, the CEO of Interpublic […]

Veer From The Lovemarks Spectacle

John Moore at Brand Autopsy (not to be confused with Johnnie Moore) has started something by telling domain name registrar Go Daddy to stop trying to be Big Daddy. Moore wants the dot com to put their $2.4 mil. earmarked for a Super Bowl spot back into product development. I’d like to see user-centric design […]

This Journalist Knows How To Tell A Story

BY THEODORE DECKER Of The Patriot-News Hot on the trail of kidnapped Krispy Kremes, Swatara Twp. police were in pursuit yesterday of a crook who — very unwisely, some would say — stole a doughnut delivery truck. Police found the truck abandoned in downtown Harrisburg, but they hadn’t tracked down the perp who pilfered the […]

Talent Zoo Likes ‘Em Wild

Rick Myers, President of Talent Zoo was kind enough to call earlier this week and ask, “How can we help you succeed?” More on that later. Anyway, this doesn’t happen everyday in the blogosphere, nor in life. So it’s always a sweet moment to know there’s someone out there and that they don’t hate you. […]

Fudge Is More Than Confectionary

An estimated 10 percent to 30 percent of job applicants lie on their r

Napster Head Severed But Man Grows Another One

“It’s never too late to go straight,” said David Munns, vice chairman of the music giant EMI Group, about Shawn Fanning.

Attention Steel Execs: Gary’s All Yours

from Chicago Tribune: ATA Airlines has reached an agreement in principle to fly out of Gary/Chicago International Airport. Forced to cease operations out of Midway, the deal to take four flights a day in and out of Gary would give the financially strapped airline access to the Chicago area. All flights would go to Indianapolis, […]

Hormel Tries Target’s Schtick

from Lewis Lazare: Minnesota food processor, Hormel Foods (makers of SPAM) is heating up New York’s Times Square with a giant three-sided billboard that seeks to position cooking as an artful form of expression not unlike high fashion. Each image on the billboard created by BBDO/Minneapolis presents fashion models in chic outfits, but each look […]