It’s Hard To Tell Who’s More Desperate. Wannabe Ad Guys, Or The Marketers They Hope To Impress.

from NY Times: Not long after the chief executive at Coca-Cola, E. Neville Isdell, began saying that the company needed to improve its marketing, a group of experienced hands in the ad industry decided they might be able to help. Soon a collective of creative types from many industries delivered their response, including a new […]

Santa In Danger From Glass Cookies

from Chicago Tribune: Holiday cookies that may contain pieces of glass have been recalled by Archway Cookies. The company said in a statement that it was voluntarily recalling a limited quantity of its 10-ounce Archway Holiday Cashew Nougat Cookies sold nationwide. The company is investigating how the glass got in the cookies, which are made […]

2/3 To Sales Promotion

Marketing services agencies are feeling no woes. In the following Brand Autopsy piece, the thing that jumps out is not the decline of brands gibberish, but the fact that marketers spend 2/3 of their budgets on promotions. In a recent Brandweek editorial column, Jack Gordon, CEO of AcuPOLL Research, made some astute points in the […]

People Still Read Books

Reworked from the Chicago Tribune: J.K. Rowling is more than a writer. She’s the creator of a mega brand. Whether or not that was her intention, it remains to be seen. On the announcement of the forthcoming release of the sixth book in the Harry Potter series, retailers are speculating that the book could sell […]

Ronald McDonald Will Race You

A dressed up press release from Lewis Lazare: Are you ready for Ronald McDonald super athlete? You’d better be, because McDonald’s chief happiness officer is about to take on a new look in a bright red-and-yellow active outfit. And why not? As the iconic symbol of the global fast food giant, who better than Ronald […]

Microsoft Still Searching

from NY Times: The Washington Post Company announced today that it is purchasing Slate, an online newsmagazine owned by Microsoft. The financial terms of the sale were not announced. Microsoft said in July that it was considering the sale of the pioneering media outlet, in part because the company believed that a Web magazine of […]

Editors Edit. That’s Why They’re Called Editors.

Hugh MacLeod recently wrote: Besides comment spam, the biggest irritation of having a relatively large blog is what I call

Persuading Marketers To Tell The Truth

from Forward Markets: I have been following various ongoing blogosphere conversations (mainly at gapingvoid, adpulp, johnnie moore and random others) about how markets, marketing and advertising are changing with the times.

Nowhere Near The Gap

Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company. American Apparel

Outstanding Mission Statements: Fifth In A Series

American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal […]