Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]
As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter’s profile of the shop is mostly about the two partners–Thomas Dooley and Jonathan Schoenberg–and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain […]
Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers. [via Church of the Customer]
Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes. Here’s what Scoble wants: -A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world. -Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now. -Change […]
I used to work for a Creative Director at a big agency who would say, “Process will save your ass.” He would send junior paper shufflers scurrying whenever they asked for something outside of the agency’s established process for such things. It seemed harsh at the time, but I understood the need for it. Since […]
According to Lewis Lazare, Cramer-Krasselt has shrunk its Orlando operation from 30 to 3, after the loss of Winn-Dixie. The grocer recently filed for bankruptcy. Lazare says C-K executives are now helping the office’s only other principal client, Florida Power & Light, find another ad agency.
Internet Brands, Inc, a leading operator of media and e-commerce sites for “large ticket” consumer purchases, today announced the acquisition of Wikitravel and World66, two leading community travel guides of up-to-date, traveler-focused content. The sites are growing exponentially, collectively attracting more than 2 million visits per month, more than triple a year ago. Both websites […]