Effen Outdoor

Lewis Lazare is giving credit to Steffan Postaer’s place. Oh my. Is the world spinning on a new axis? It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners — and the only one from Chicago — at Tuesday night’s gala […]

Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Radotude

As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter’s profile of the shop is mostly about the two partners–Thomas Dooley and Jonathan Schoenberg–and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain […]

Joined A Cult Lately?

Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers. [via Church of the Customer]

Scoble Scolds

Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes. Here’s what Scoble wants: -A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world. -Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now. -Change […]

If Concept Is King, Process Must Be Prince

I used to work for a Creative Director at a big agency who would say, “Process will save your ass.” He would send junior paper shufflers scurrying whenever they asked for something outside of the agency’s established process for such things. It seemed harsh at the time, but I understood the need for it. Since […]

From Screen To Screen

The New York Times details the movement of one key executive from TV to the web. I have a feeling we’re going to see many more such migrations in the coming years. The New York Times Company has appointed Vivian Schiller, senior vice president for television and video at the paper, to the position of […]

Orlando Office Withers

According to Lewis Lazare, Cramer-Krasselt has shrunk its Orlando operation from 30 to 3, after the loss of Winn-Dixie. The grocer recently filed for bankruptcy. Lazare says C-K executives are now helping the office’s only other principal client, Florida Power & Light, find another ad agency.