Coronas In Margaritaville

According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour.

MediaCom NY Swings the Axe

It was a bloody Monday in NYC as Grey’s MediaCom laid off over 120 people on Monday. In an email to the survivors: Looking back and looking forward: Yesterday was a difficult day for all of you, and you came through it so well, amid much uncertainty. Yesterday we restructured our NY office to reflect […]

Niche Marketer Wants To Appeal To Broader Base

New York Magazine asked Miuccia Prada some questions. Here’s one: Q. What is it about your brand that attracts people? A. [Sighs] Yes, it’s difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. It’s just the name—who cares […]

Explorer Users Have $1 Bounty On Their Heads

Info World reports that a group of self-titled “political activists” in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft Corp.’s Internet Explorer to Mozilla Corp.’s Firefox. The group offers Web-site owners scripting technology that will detect if a visitor is running IE. If so, an alert will appear directing […]

A BattleCry For Billings

According to the New York Times, Teen Mania Ministries, a Christian youth organization devoted to steering teenagers away from drugs, alcohol and premarital sex came knocking on Tocquigny’s door. “We anticipated that there might be some cons,” said Skip Dampier, a partner and creative director at the agency. “And we knew that not everyone at […]

Effen Outdoor

Lewis Lazare is giving credit to Steffan Postaer’s place. Oh my. Is the world spinning on a new axis? It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners — and the only one from Chicago — at Tuesday night’s gala […]

Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Radotude

As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter’s profile of the shop is mostly about the two partners–Thomas Dooley and Jonathan Schoenberg–and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain […]