Split Open And Melt

from NY Times: Sun Microsystems said Tuesday that its Solaris 10 operating system would soon be available on an open-source basis, a move the company hopes will help counter the perception that its technology is too proprietary and pricier than the competition. The decision means the software will be free and that programmers outside Sun […]

Bud Still Struggling To Find Taste

from Adweek: Anheuser-Busch considered running a spot during this year’s upcoming Super Bowl that parodies Janet Jackson’s infamous “wardrobe malfunction” that took place during the halftime show of last year’s game, but decided against it after consultation with Fox and NFL officials. “We basically came to the conclusion at the same time” that the commercial, […]

“Hype” Er Text

Yesterday, I wrote this comment on Tom Asacker’s blog. “There’s so much evangelizing of blogs (by bloggers) right now, it makes me wonder if it’s authentic exuberance or defensive posturing.” Tom replied to me via e-mail. “I think it is authentic, perhaps just as Heaven’s Gate members were being authentic.” I too have been thinking […]

Guerillas Adopted By Toronto Shop

Bensimon-Byrne, a Toronto agency working on Molson, Scotia Bank and Ottawa Renegades, among other accounts, have hired Brendan Watson and Jana Ranjitkumar as a creative team. After meeting with David Rosenberg, creative director at Bensimon-Byrne, Brendan and Jana followed up by baking and delivering a cookie in the shape of the “flying-H” Hyundai logo, an […]

Can You Relate?

by San Grewal and Raju Mudhar of the Toronto Star: It’s not enough for a company to just sell you a product any more. The goal is for you to live the lifestyle any given product is supposed to represent

On-Star Announcement In Pieces

“This is the last time you will ever have to feel alone on our nation’s roadways.” GM’s Find The Message consumer promotion is in the news because a hacker broke the Wheel of Fortune-like code, spoiling the game for the rest of us. Big whoop. The “period” in Times Square I like this promotion. It’s […]

See No Evil

from Middle East Online: British Muslim activists have stepped up a campaign to deface or rip down advertising billboards featuring scantily-clad women in communities with large numbers of Muslims. Ads for perfume, hair dye, bras and television programs are among those that have been attacked. Photographs of semi-dressed women are the most frequently targeted, with […]

I Can’t Tatse My Beer

Miller Brewing with the help of Y+R Chicago has launched what may be the best ad campaign currently on air. Even Lewis Lazare likes it. Taking a page from the pharmaceutical advertising handbook–which consistently spawns some of the worst advertising on TV–Y+R makes fun of both Bud and Viagra-style ads all at the same time. […]

Sundance Celebs Tussle With The Po Po

from Salt Lake Tribune: Famed fashion photographer and filmmaker David LaChapelle was arrested outside a club in Park City early Saturday morning after a confrontation with police. Star Magazine says Nikki and Paris Hilton were seen outside the Marquee trying to defend LaChapelle from the officers.

Famous Man Of Letters Blames Interruption Marketing For Many Of Our Ills

The Sunday newspaper insert, Parade, asked Norman Mailer, “If you could do one thing to change America for the better, what would it be?” Mailer said, “If the desire to read diminishes, so does one’s ability to read. The search for a culprit does not have to go far. The constant interruption of concentration on […]