The 1980s were known as the Me Decade thanks to Wall Street greed going mainstream. According to this New York Times piece, the tens might become known as the My Decade, if Madison Avenue has anything to say about it. My, my, my. Madison Avenue has become obsessed with using the word “my” — along […]
USA Today reports that the new VW Jetta ads depicting car crashes are generating interest at the dealers: Volkswagen says that since the ads touting Jetta’s crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and […]
News.com covered a wide-ranging discussion on tech trends at the Milken Institute’s Ninth Annual Global Conference, held this week in Los Angeles. While consumers’ desire for home-grown content and social networking has grown with the rise of sites like MySpace.com and YouTube.com, so has their demand for branded content. “What’s both exciting and frightening is […]
MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]
Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today’s New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard […]
According to Steve Jobs at Apple’s annual shareholder meeting this morning, Apple will be launching an “exciting” round of TV ads starting next week. On the heels of the switch to Intel Processors, the new Mac Book Pro (and last week’s 17″ Mac Book Pro), and the beta software release of BootCamp – which allows […]
International Herald Tribune reports on yet another old guard media institution seeking to take part in the rise of social media. The British Broadcasting Corp., the world’s oldest public-service broadcaster, has said it will overhaul its Web site to include more user-generated content. It also aims to be the “premier destination” for unsigned music groups. […]
GM is promoting E85–a new ethanol blend that is 85% corn-based–and their own vehicles that run on it. GM says 1.5 million Flex Fuel GM vehicles can run on E85 today, and they plan to release 400,000 more E85-friendly vehicles this year.