When Dogs Fly

from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind. The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners. By contrast, Midwest’s human passengers get free round […]

Rock Mag Quibbles Over Truth In Tagline

According to USA Today, The nation’s largest Bible publisher, seeking to reach “spiritually intrigued 18- to 34-year-olds,” has stumbled over an unexpected rock: Rolling Stone. The magazine rejected Zondervan’s Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages. The ad carries the slogan: “Timeless truth. […]

Content By Design

Writing in the current issue of Communication Arts, Sam McMillan looks at today

Ads Make Their Way Into RSS

from Silicon Beat: Now that the use of RSS aggregators is really starting to take off, people are peering into the question of market share. Which aggregator is the favorite among users

Kids Can Do No. 2 (With A Little Help From P&G)

from NY Times: Looking for new ways to expand their businesses, makers of the two top diaper brands, Huggies and Pampers, are both introducing lines of toiletries for babies and small children. Pampers, made by Procter & Gamble, the No. 2 diaper brand in the United States with 30.5 percent of the market, is now […]

Bayless Buffaloed On National TV

Last night on Food Network’s “Iron Chef” Chicago’s Rick Bayless of Frontera Grill & Topolobampo, went down hard to Bobby Flay of New Yawk in what many consider to be questionable judging. The secret ingedient for this episode was buffalo, and everyone knows Bayless can cook him some buffalo. Chicagoist for one, was hoping to […]

Wine Generously Poured Into Highly Palatable Film

Sideways, the new film from Alexander Payne, won several Golden Globes last night. I’ll leave the artistic judgments to more qualified voices, but allow me to point out how well this film markets wine, and specifically Santa Barbara County wineries like Firestone, Foxen, Fess Parker and Kalyra. Actually, the lead character Miles, an ornery oenophile, […]

Nice New Caddy Sweetens The Deal

A 2006 Cadillac DTS will be sworn into service this week to chauffeur President Bush in his second inaugural parade. The ’06 DTS replaces a 2001 Cadillac DeVille President Bush had been using. While boasting that the front end of the presidential limo gives the public its first look at the design adopted for the […]

Cool Hunters Petition Adidas To Release Retro Shoe

from USA Today: The Life Aquatic With Steve Zissou, which stars Bill Murray as a dissolute deep-sea explorer searching for a jaguar shark, may be slowly sinking on the box-office charts. But an avid coterie of filmgoers are on a quest for the footwear equivalent of Zissou’s elusive prey: the nifty Adidas-brand blue-and-aqua-striped training shoes […]

Heinz Says Naked Chef Full Of Beans

from Scotsman.com: A war of words has broken out between Jamie Oliver and the makers of Heinz baked beans. The celebrity chef caused a stir when he charged