Pepsi Makes “Smart Choices” About Obesity

from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker’s new program designed to help consumers make healthy choices. The program centers on PepsiCo’s new “Smart Spot” program, a green symbol on packaging designed to help shoppers identify more than 100 food […]

Doc Not In It For Money

Blog Herald reports that Doc Searls is not in it for the money. To Doc, one’s blog is but one’s back porch. He also thinks the back porch is a bad place for a business plan. I think he’s wrong. And right. One’s media property, or blog, may well be one’s back porch or guest […]

For The Love of Saint Agnes

Normally, we like to concern ourselves with high-minded issues in communications. Therefore, I hesitate to bring you the following product detail. Yet, I’m impressed by the quality of this catalog copy, so I will. from Tar-Jay’s web site: They call them “chastity underwear” at Blue Q, but we question whether these hot little low-rise hipster […]

Another Four Years Of Bush’s Deadpan Humor. Priceless.

Here’s yet another splendid example of the power of brand advertising. The executive branch of U.S. government is “borrowing” liberally from Master Card’s language to help sell their big January soiree. Hey, there are no new ideas. In a direct mail appeal to large donors, the President’s innuagural committee shaped it thusly: “Tickets to all […]

World, Meet Bobby Cox.

Bobby Cox began his restaurant career in 1961 by owning and operating a small snack bar in Odessa, Texas. Cox has built many successful businesses including Taco Villa, Rosa’s Caf

Calling All Alpha Females

The Women’s Presidents’ Organization and Fast Company magazine are creating an award competition for female entrepreneurs. Finalists will be chosen through an open application process by the Fast Company staff, and a panel of judges will select 25 winners. The winners will be honored at a conference in April and featured in the magazine’s May […]

Puttin’ A Fork In It

Coudal Partners is a Chicago design firm with a fantastic blog. Now, they’re using said blog to provide an essential public service by launching the totally viral SHHH campaign. SHHH stands for Society for Handheld Hushing. For your own stash of “Shut the ____ Up” cards, go directly to Coudal dot com and download their […]

Christopher Carfi Gets Real

Christopher Carfi has this to say about Real Networks: “How does a company that brutalizes customers, ruins desktops, forces actions, and bombards users with phony upgrade messages stay around? I personally have given up, written off, and completely exorcised Real from my online existence. The only time within recent memory that I’ve interacted with them […]

Star In Your Own iPod Ad For Only $19.95

When an ad campaign becomes part of popular culture, you know it’s big. Much bigger than any industry award will ever reveal. In case there was any doubt about TBWA Chiat/Day accomplishing this with their visually arresting work for Apple’s iPod, we now have proof of the campaign’s deep impact. “Transform your photos into colorful […]

Greed And Stupidity Rear Their Ugly Heads

Warning: what you are about to read is seriously messed up and may cause undue agitation. Forbes is conducting a contest whereby they get free work from the ad community. We invite you and your agency to participate in a contest to create the online ads for this promotion