11,000,000 Users And Counting

To advance the cause of their favorite web browser, Firefox brand evangelists have taken the proverbial bull/fox by the horns/ears, and placed a two-page ad in today’s New York Times. I like the spirit exhibited by this consumer movement. Too bad the creative isn’t more inspiring.

Boulderites Look Forward To The Sobering Reality Of Doing Business In Chicago

from the company’s web site: “Cereality

Ty Montague’s Touch Of Grey

from The NY Observer: On a recent Friday in J.W.T.

Blogs Are So Last Year

from Forbes: The next big thing, according to Web junkies, is the “wiki.” What are wikis? They are Web sites that are open for editing by anyone with a browser, without any fancy applications or programming skills necessary. Think a reference Web site on the history of Vietnam is biased? Scrub it clean. Think a […]

Which Voice To Give? That Is The Question.

Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there’s nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should […]

Choke Me In The Shallow Water Before I Get Too Deep

Scott Donaton, Editor of AdAge, says, “I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers’ attention. But I’m also a content creator whose primary role is to protect my brand’s most important asset: its relationship with […]

Sara Lee Applies The Polish

from NT Times: Kiwi, a line of shoe care products that dates to 1906, is sold in almost 180 countries by the Sara Lee Corporation, the packaged-goods giant that also markets brands like Ball Park, Champion, Jimmy Dean and Hanes. After several years of little or no marketing support for Kiwi, Sara Lee is running […]

Maybe They Didn’t Want To Share Hotel Rooms To Help Keep Costs Down

BENTONVILLE, Ark. — Wal-Mart Stores Inc. confirmed Wednesday that it fired several executives but would not detail the reason. “Three company officers were terminated for failing to follow internal company rules,” spokeswoman Mona Williams said. Four other workers who were not at the executive level were also terminated for failing to follow Wal-Mart rules, she […]

You Can Drive The Mercedes Now, C.J.

from Adweek: C.J. Fraleigh is leaving General Motors, effective immediately, to become svp of sales and marketing at Sara Lee. Fraleigh, 40, GM’s former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM’s Buick and Pontiac-GMC division. Fraleigh made his mark with Cadillac’s “Break Through” […]

C-K Pours Money Into Empty Tank

from Lewis Lazare: After spending what some sources said was upwards of a whopping $700,000 on an elaborate pitch, Cramer-Krasselt/Chicago has failed to land the whopper piece of new business. On Tuesday the agency was notified it had lost out in its bid for the $240 million Kia Motors America account. C-K was one of […]