According to ClickZ, Ford Motor Company is making bold moves with the help of agency of record, JWT. In a bid to revive the Ford brand amid sinking sales figures, Ford Motor Company is leaving behind “Built for the Road Ahead” and adopting “Bold Moves” as its new brand platform. Online, the company is re-launching […]
Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs: As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free […]
Edelman account exec, Jeffrey Treem, left a thought-provoking comment on Amy Gahran’s Right Conversation. While I agree with your analysis about the value of strategic commenting, I wish you would have used a different phrase other than “target audiences.” Audiences, are a passive, static group subject to the traditional linear sender-receiver model. I think we […]
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The NewPR Wiki has some great lists to scroll through, if you’re wanting to find CEOs who blog, product blogs, corporate blogs and brands with a podcast. It’s not complete by any means, but it’s a nice collection nevertheless.
That’s the big news from the ad world today. Ad Age and Adweek have respective articles. Currently, the bulk of the account is split between Austin’s GSD&M and Kansas City’s Bernstein-Rein. And for a long time, too, as Adweek mentions: GSD&M has worked for the retailer for the past 19 years. Bernstein-Rein has been on […]
Wired looks at one of the greatest retail success stories in history. Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year — and at that time they were the fastest-growing retail operation in history, beating the previous […]