Looking In The MySpace Mirror

USA TODAY is running a piece about brands trying to recreate the success of MySpace. Coca-Cola appears to be the most successful imitator to date. More than 8 million people average five hours per month on the site, where they can write about their favorite bands, mix and share music, chat and upload short videos. […]

Me Oh My

The 1980s were known as the Me Decade thanks to Wall Street greed going mainstream. According to this New York Times piece, the tens might become known as the My Decade, if Madison Avenue has anything to say about it. My, my, my. Madison Avenue has become obsessed with using the word “my” — along […]

Safe Happens. And Apparently, Safe Works

USA Today reports that the new VW Jetta ads depicting car crashes are generating interest at the dealers: Volkswagen says that since the ads touting Jetta’s crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and […]

To The Consumer Content Is Content (Homemade Or Otherwise)

News.com covered a wide-ranging discussion on tech trends at the Milken Institute’s Ninth Annual Global Conference, held this week in Los Angeles. While consumers’ desire for home-grown content and social networking has grown with the rise of sites like MySpace.com and YouTube.com, so has their demand for branded content. “What’s both exciting and frightening is […]

How Big Will The Online Ad Biz Get?

MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]

The Incredible Rise Of Marketing Services

Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today’s New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard […]

Apple to Break “Exciting” TV Ads Next Week

According to Steve Jobs at Apple’s annual shareholder meeting this morning, Apple will be launching an “exciting” round of TV ads starting next week. On the heels of the switch to Intel Processors, the new Mac Book Pro (and last week’s 17″ Mac Book Pro), and the beta software release of BootCamp – which allows […]

BBC Wants Its MTV

International Herald Tribune reports on yet another old guard media institution seeking to take part in the rise of social media. The British Broadcasting Corp., the world’s oldest public-service broadcaster, has said it will overhaul its Web site to include more user-generated content. It also aims to be the “premier destination” for unsigned music groups. […]