Brands To Jump On Blog Bandwagon

from Pete Blackshaw’s predictions for ’05: Blogs absorb flak, yet stay on track. Expect 2005 to open with a predictable slew of fashionably righteous articles de-hyping and pooh-poohing all things blog related, some even by bloggers themselves. Many will lament advertisers co-opting the medium, as well as the influx of clumsy, less savvy newbies in […]

Trib Goes With Self-Serving Word Play

The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone’s day was made better by interaction with the newspaper. The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: “What’s in it for you?” It’s […]

Readers Go Schizo Trying To Decipher So Many Words

Brand Autopsy offers this outdoor board from Austin’s Community Clinical. Maybe a giant sound chip attached to this board would better serve the clinic’s efforts. It could ask, “Are you hearing voices?” Okay, that’s not nice.

Carls Jr. And Others Flaunt Fat

from USA TODAY: Carl’s Jr., the fast-food chain that loves to thumb its nose at political correctness, this week will unveil a breakfast burger with egg. The new burger has 830 calories, 275 milligrams of cholesterol and 46 grams of fat. The national trend toward lunch at breakfast is clear. About 12.5% of fast-food diners […]

Pepsi Makes “Smart Choices” About Obesity

from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker’s new program designed to help consumers make healthy choices. The program centers on PepsiCo’s new “Smart Spot” program, a green symbol on packaging designed to help shoppers identify more than 100 food […]

Doc Not In It For Money

Blog Herald reports that Doc Searls is not in it for the money. To Doc, one’s blog is but one’s back porch. He also thinks the back porch is a bad place for a business plan. I think he’s wrong. And right. One’s media property, or blog, may well be one’s back porch or guest […]

For The Love of Saint Agnes

Normally, we like to concern ourselves with high-minded issues in communications. Therefore, I hesitate to bring you the following product detail. Yet, I’m impressed by the quality of this catalog copy, so I will. from Tar-Jay’s web site: They call them “chastity underwear” at Blue Q, but we question whether these hot little low-rise hipster […]

Another Four Years Of Bush’s Deadpan Humor. Priceless.

Here’s yet another splendid example of the power of brand advertising. The executive branch of U.S. government is “borrowing” liberally from Master Card’s language to help sell their big January soiree. Hey, there are no new ideas. In a direct mail appeal to large donors, the President’s innuagural committee shaped it thusly: “Tickets to all […]

World, Meet Bobby Cox.

Bobby Cox began his restaurant career in 1961 by owning and operating a small snack bar in Odessa, Texas. Cox has built many successful businesses including Taco Villa, Rosa’s Caf

Calling All Alpha Females

The Women’s Presidents’ Organization and Fast Company magazine are creating an award competition for female entrepreneurs. Finalists will be chosen through an open application process by the Fast Company staff, and a panel of judges will select 25 winners. The winners will be honored at a conference in April and featured in the magazine’s May […]