New York based advertising agency Cossette Post will be issuing faux passports beginning next week. Unlike official passports, these passports will be purposefully left in cabs, bars, libraries, malls and other popular locations as well as key retail outlets.
Keds make it to the red carpet. ET reports that Mischa Barton, teen star of “The O.C.” is the new spokesmodel for classic Keds Champion sneakers and Keds’ upcoming spring 2005 collection. “I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they […]
I’ve been giving the Cluetrain crew a hard time of late, so I’ll flip the script this time and give them a shout out. One of the Cluetrain’s guiding principals (no. 14 to be exact) says, “Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies […]
Chicago Sun Times advertising columnist, Lewis Lazare, got a little hot under the collar this week when Anheuser-Busch used Stuart Elliot of the New York Times to screen, approve and promote their upcoming Super Bowl ads. “Upending what had long been a strict rule of not allowing anyone in the media to see complete versions […]
The anti-Lovemarks argument just found its voice (or at least one I can readily comprehend), thanks to Rob at Bad Marketing. He writes: “Lovemarks isn’t complete bunk. The vitriolic response comes because this ad agency has created and hyped the idea, and pretends they can recreate, even manufacture it. Most of us probably have some […]
MicroPersuasion is running a piece on podcasting pioneer Adam Curry. Curry recently spoke to Fortune about the podcasting network he’s launching. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. “With podcasting, people can tune out the world and listen to whatever they choose,” says Curry. “In […]
By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford […]
MIAMI, Jan. 26 /CNW/ — Bob Jeffrey, Worldwide CEO of JWT, the largest advertising agency in the U.S. and the fourth largest in the world, today introduced a new agency point of view that recognizes that time is at a premium, and advertising needs to focus on buying people’s time. “Time is the new currency,” […]