Return Of The Zinesters

According to an article in the Sunday Style section of today’s New York Times, there’s a new, decidedly more commercial, kind of ‘zine on the rack. Though there is no official body that tracks the number of small-circulation glossy magazines with obscure sensibilities and arresting design like Lemon, those who pay attention to these niche […]

A Whiff Of Childlike Creativity

News of another iconic brand deploying scent is wafting on the wires. This time it’s about nostalgia. For the first time, Hasbro, Inc. has bottled that fresh, just-out-of-the-can, “eau de PLAY-DOH” aroma into a limited-edition fragrance as part of a year-long celebration of the beloved modeling compound’s 50th birthday. The 1-ounce, spray bottle fragrance is […]

EMI Accepts New Rules (Maybe They Could Have A Talk With The RIAA)

In a panel titled, “Is Web the New Hollywood?” at OnHollywood this week, Ted Cohen, senior vice president of Digital Development and Distribution at EMI Music said, “The audience is taking over the programming. A few years ago we looked at litigating it, now we are looking at how to monetize it. You can’t set […]

Redesigning McDonald’s

For the world’s largest burger chain, upgrading its image requires more than advertising–a whole new look is in store at McDonald’s. BusinessWeek has the inside scoop. “McDonald’s promises to be a ‘forever young’ brand,” says John Miologos, vice-president of worldwide architecture, design, and construction at McDonald’s Corp. “We have to deliver on that promise.” The […]

A Tube Of Its Own

According to USA TODAY, CBS on Thursday unveiled Innertube, a broadband entertainment service that joins a growing list of Web-based venues for original and recycled TV content. Charter advertisers on Innertube include Chili’s restaurants, Dr Pepper, Pier 1 Imports and Verizon SuperPages, and many have their products integrated into the shows. In related news, some […]

Lovely Book, But Where’s Your Guerilla And Online?

Ad Age has yet another story on an account win. That doesn’t interest me much. What does is the reason given for the shop’s win. BMW of North America’s motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. Concept Farm won the […]

TaylorMade Borrows From Nike Goes With What Works

Paula Creamer was named LPGA Rookie of the Year in 2005. She had 10 top ten finishes and two tour victories. And she earned $1,495,447, making her only the eleventh player in the LPGA’s 54-year history to earn more than $1 million in a single season. Paula, who will turn 20 in August, is also […]

Self-Promotion Indie Rock Style

Kyle Gustafson of DCist interviewed indie rocker John Vanderslice last Saturday night before his show at Iota. Vanderslice had some revealing things to say about promoting one’s own band, or brand, as the case may be. Q. Are you familiar with blogs and their role on the internet? A. Oh absolutely. All I ever do […]