Which Voice To Give? That Is The Question.

Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there’s nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should […]

Choke Me In The Shallow Water Before I Get Too Deep

Scott Donaton, Editor of AdAge, says, “I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers’ attention. But I’m also a content creator whose primary role is to protect my brand’s most important asset: its relationship with […]

Sara Lee Applies The Polish

from NT Times: Kiwi, a line of shoe care products that dates to 1906, is sold in almost 180 countries by the Sara Lee Corporation, the packaged-goods giant that also markets brands like Ball Park, Champion, Jimmy Dean and Hanes. After several years of little or no marketing support for Kiwi, Sara Lee is running […]

Maybe They Didn’t Want To Share Hotel Rooms To Help Keep Costs Down

BENTONVILLE, Ark. — Wal-Mart Stores Inc. confirmed Wednesday that it fired several executives but would not detail the reason. “Three company officers were terminated for failing to follow internal company rules,” spokeswoman Mona Williams said. Four other workers who were not at the executive level were also terminated for failing to follow Wal-Mart rules, she […]

You Can Drive The Mercedes Now, C.J.

from Adweek: C.J. Fraleigh is leaving General Motors, effective immediately, to become svp of sales and marketing at Sara Lee. Fraleigh, 40, GM’s former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM’s Buick and Pontiac-GMC division. Fraleigh made his mark with Cadillac’s “Break Through” […]

C-K Pours Money Into Empty Tank

from Lewis Lazare: After spending what some sources said was upwards of a whopping $700,000 on an elaborate pitch, Cramer-Krasselt/Chicago has failed to land the whopper piece of new business. On Tuesday the agency was notified it had lost out in its bid for the $240 million Kia Motors America account. C-K was one of […]

The Saga Of Marc And Tom Brought To A Little Screen Near You

Two out-of-work advertising creatives–an art director and a copywriter–have teamed to create an excellent web site, complete with public service announcement declaring, “They can’t do anything else.” In the spot, Tom Millar and Marc Guttesman are shown trying on other jobs for size. Jobs where their true talents shine, but to no good affect. For […]

Coppola Brings Sparkling Wine Down To Size

from MSNBC: Niebaum-Coppola Winery, owned by film director Francis Ford Coppola, is selling its Sofia blanc de blancs sparkling wine — named for daughter and fellow director Sofia — in a 187 ml serving, just big enough for one drinker’s thirst and a neat way to enjoy sparkling wine without opening a full-size bottle.

The Rosy-Fingered Dawn Of Citizen Media

Avid AdPulp user, Clyde Hogg, points us to a piece on the state of the newspaper business from Fred On Everything. Here are some excerpts: “The greatest weakness of the American press is moral. Our media are relentlessly, grindingly, hermetically controlled or, as we say, politically correct. Everyone with the brains of an aspirin tablet […]

The MFA Is The New MBA

Evelyn Rodriguez writes about writing in her latest blog entry. She quotes Dan Pink, author of Free Agent Nation, as saying “The MFA is the new MBA.” I find this particularly interesting in light of the new home page copy I recently developed for DavidBurn dot com. Storytellers needed. Every product or service has a […]