People Still Read Books

Reworked from the Chicago Tribune: J.K. Rowling is more than a writer. She’s the creator of a mega brand. Whether or not that was her intention, it remains to be seen. On the announcement of the forthcoming release of the sixth book in the Harry Potter series, retailers are speculating that the book could sell […]

Ronald McDonald Will Race You

A dressed up press release from Lewis Lazare: Are you ready for Ronald McDonald super athlete? You’d better be, because McDonald’s chief happiness officer is about to take on a new look in a bright red-and-yellow active outfit. And why not? As the iconic symbol of the global fast food giant, who better than Ronald […]

Microsoft Still Searching

from NY Times: The Washington Post Company announced today that it is purchasing Slate, an online newsmagazine owned by Microsoft. The financial terms of the sale were not announced. Microsoft said in July that it was considering the sale of the pioneering media outlet, in part because the company believed that a Web magazine of […]

Editors Edit. That’s Why They’re Called Editors.

Hugh MacLeod recently wrote: Besides comment spam, the biggest irritation of having a relatively large blog is what I call

Persuading Marketers To Tell The Truth

from Forward Markets: I have been following various ongoing blogosphere conversations (mainly at gapingvoid, adpulp, johnnie moore and random others) about how markets, marketing and advertising are changing with the times.

Nowhere Near The Gap

Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company. American Apparel

Outstanding Mission Statements: Fifth In A Series

American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal […]

Plus All The Snack Food You Can Eat

from Chicago Tribune: Kraft Foods has agreed to purchase two corporate jets from its parent, Altria Group Inc., for more than $47 million, according to a filing with the Securities and Exchange Commission. Donna Sitkiewicz, a spokeswoman for Kraft, said the planes are not new acquisitions and have previously been used by Kraft. Kraft is […]

Thanks Pop

Rubin Postaer + Associates’ Chicago office is merging with Euro RSCG Chicago. The Santa Monica-based agency will keep a field office in the Chicago market in order to help service its Honda and Acura business. The remainder of accounts, and staff, are headed to Euro RSCG in a move that seems likely to benefit all […]

It’s Going To Take More Than A Blog To Make Windows Media Cool

from Scobelizer, Microsoft’s Geek Blogger: “Hi Bill. I’ve been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords. Open source the product development. Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I’m serious. Make it as cool […]