I just entered Wade’s minimalist (in a good way) web site by chance, caught as I was by the telling Google AdSense header, “A Copywriter’s Copywriter.” So, I clicked. This is what I brought back to share with you: Only a copywriter’s copywriter would care enough to make something good from the pains of legalese.
One of the things I like about driving across country are the regional brands one encounters along the way. This morning I woke in Asheville, NC–after driving in from Chicago–and made my way to Port City Java for my iced quad espresso. It was great. A few hours later, I pulled over in Columbia, SC […]
HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald’s annual Monopoly game. What sets this promo apart is the aspirational nature of the prize–a million dollar home, not free fries. I also like how Lending Tree is coming in with $250,000 in […]
Stuart Elliot writing in NY Times: Madison Avenue is responding to the planned acquisition of Gillette by Procter & Gamble with a mix of anxiety and eagerness. There is anxiety because the deal will turn Procter, the world’s largest advertiser, into the biggest marketer of consumer products, with total sales at $60 billion a year, […]
“By proclaiming that ‘markets are conversations,’ and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: ‘To know what people really think, pay regard to what they do, rather than what they say.’ That
Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that […]
Chicagoist is running a highly favorable piece on Costello’s, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, “Is this a blog entry or an advertisement? What gives?” Kris must not realize that everyone’s a creative director today. That customers often know how to make better ads than […]
In the comments area on Gaping Void, Dwight Little recently had this to say, “Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh – and Keith and the rest – if “the ‘conventional’ […]