Eagles Soar Along With Spending

Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that […]

Pure Content–Oxymoron Of The Moment

Chicagoist is running a highly favorable piece on Costello’s, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, “Is this a blog entry or an advertisement? What gives?” Kris must not realize that everyone’s a creative director today. That customers often know how to make better ads than […]

Soapboxes For Everyone

In the comments area on Gaping Void, Dwight Little recently had this to say, “Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh – and Keith and the rest – if “the ‘conventional’ […]

Warning: Do Not Present At Customs

New York based advertising agency Cossette Post will be issuing faux passports beginning next week. Unlike official passports, these passports will be purposefully left in cabs, bars, libraries, malls and other popular locations as well as key retail outlets.

Keds Gets A Foot Up With “O.C.” Star

Keds make it to the red carpet. ET reports that Mischa Barton, teen star of “The O.C.” is the new spokesmodel for classic Keds Champion sneakers and Keds’ upcoming spring 2005 collection. “I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they […]

Press Release Needs Grease

I’ve been giving the Cluetrain crew a hard time of late, so I’ll flip the script this time and give them a shout out. One of the Cluetrain’s guiding principals (no. 14 to be exact) says, “Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies […]

Bud Conducts Taste Test At The Times

Chicago Sun Times advertising columnist, Lewis Lazare, got a little hot under the collar this week when Anheuser-Busch used Stuart Elliot of the New York Times to screen, approve and promote their upcoming Super Bowl ads. “Upending what had long been a strict rule of not allowing anyone in the media to see complete versions […]

Cluetrainers Need To Get A Clue

One of the blogerati’s heavyweights weighed in today on how amazing the Cluetrain Manifesto is, and how clueless VW is for not understanding its inner most workings. “If I were you, VW, I would hold a contest to get people to create the best damned VW commercial anywhere and promise to spend big bucks to […]

For Lovemarks To Count They Must Be Genuine Article

The anti-Lovemarks argument just found its voice (or at least one I can readily comprehend), thanks to Rob at Bad Marketing. He writes: “Lovemarks isn’t complete bunk. The vitriolic response comes because this ad agency has created and hyped the idea, and pretends they can recreate, even manufacture it. Most of us probably have some […]

Currying Favor

MicroPersuasion is running a piece on podcasting pioneer Adam Curry. Curry recently spoke to Fortune about the podcasting network he’s launching. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. “With podcasting, people can tune out the world and listen to whatever they choose,” says Curry. “In […]