Redesigning McDonald’s

For the world’s largest burger chain, upgrading its image requires more than advertising–a whole new look is in store at McDonald’s. BusinessWeek has the inside scoop. “McDonald’s promises to be a ‘forever young’ brand,” says John Miologos, vice-president of worldwide architecture, design, and construction at McDonald’s Corp. “We have to deliver on that promise.” The […]

A Tube Of Its Own

According to USA TODAY, CBS on Thursday unveiled Innertube, a broadband entertainment service that joins a growing list of Web-based venues for original and recycled TV content. Charter advertisers on Innertube include Chili’s restaurants, Dr Pepper, Pier 1 Imports and Verizon SuperPages, and many have their products integrated into the shows. In related news, some […]

Lovely Book, But Where’s Your Guerilla And Online?

Ad Age has yet another story on an account win. That doesn’t interest me much. What does is the reason given for the shop’s win. BMW of North America’s motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. Concept Farm won the […]

TaylorMade Borrows From Nike Goes With What Works

Paula Creamer was named LPGA Rookie of the Year in 2005. She had 10 top ten finishes and two tour victories. And she earned $1,495,447, making her only the eleventh player in the LPGA’s 54-year history to earn more than $1 million in a single season. Paula, who will turn 20 in August, is also […]

Self-Promotion Indie Rock Style

Kyle Gustafson of DCist interviewed indie rocker John Vanderslice last Saturday night before his show at Iota. Vanderslice had some revealing things to say about promoting one’s own band, or brand, as the case may be. Q. Are you familiar with blogs and their role on the internet? A. Oh absolutely. All I ever do […]

Ford’s Bold Move: Mini Documentaries

According to ClickZ, Ford Motor Company is making bold moves with the help of agency of record, JWT. In a bid to revive the Ford brand amid sinking sales figures, Ford Motor Company is leaving behind “Built for the Road Ahead” and adopting “Bold Moves” as its new brand platform. Online, the company is re-launching […]

Spike Jones On The Box

Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs: As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free […]

Respect The Audience. Remove The Target.

Edelman account exec, Jeffrey Treem, left a thought-provoking comment on Amy Gahran’s Right Conversation. While I agree with your analysis about the value of strategic commenting, I wish you would have used a different phrase other than “target audiences.” Audiences, are a passive, static group subject to the traditional linear sender-receiver model. I think we […]