Product Placement Gives Small Player Big Time Exposure

Boulder-based sparking juice company, Izze, somehow got its product into Brad Pitt’s fridge. During Heineken’s 60-second Super Bowl spot starring the 41-year old actor, Pitt opens his fridge to find an empty sixer of Heineken, which leads him to head to the store for more. But he could have chosen another beverage–namely a pear-flavored Izze. […]

Another Coup for the Blogosphere

If you haven’t heard of Talon News’ White House Correspondent Jeff Gannon, it’s OK. There is no Jeff Gannon. White House correspondents and bloggers did a little digging on Gannon after he tossed softball questions to President Bush and White House Press Secretary Scott McClellan at news conferences. Turns out Talon News is closely connected […]

Even Better Than Concierge Service

from Business 2.0: A few lucky people actually look forward to the daily commute. Just ask one of about 300 Google employees who regularly go to and from the Googleplex in Mountain View, Calif., on the company’s free Wi-Fi-equipped shuttles. Google project manager Cari Spivack conceived of the Bay Area-wide busing program. “People have moved […]

American Copywriter Paves The Way

Wichita based B2B agency, Sullivan Higdon & Sink, is the first ad agency to my knowledge to provide a weekly podcast. The show, American Copywriter is the work of agency creatives John January and Tug McTighe. According to the agency web site, John and Tug will share their unique take on the world of advertising, […]

Fiorina Ousted

HP’s hard-charging CEO and chairman is out. Carly Fiorina, one of the highest ranking female executives in the world was dismissed today by HP’s board of directors. According to an AP report, board members said they fired Fiorina because she failed to execute a planned strategy of slashing costs and boosting revenue as quickly as […]

Rubel Rocks The House

“I am very pleased to announce that today I became an “intrapraneur.” CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand. You can read the full details on our first service offering in this press release we

What Are We Feeding Our Young?

You know you’re old when you find it necessary to take up Sir Paul’s cause. And I’m not even from his generation, but the next. One of the Adfreakers, Mark Dolliver to be exact, posted in favor of Sir Paul’s Super Bowl halftime performance, as I did here a few days ago. Imagine my chagrin […]

Listening In On Microbrands. Hook It Up!

LA Times is running a piece on the return of internet radio. Since I listen to internet radio every day (I’m near a computer), I hadn’t realized the medium had gone away. In fact, I’m still discovering new stations all the time. Just last week, thanks to Bret Dougherty, I found WXYC in Chapel Hill […]

Word Of Mouse

“You know what killed the first crop of stupid $100 million Internet consumer service startups? Advertising. They all believed that they need to spend millions to build a brand.

Wal-Mart Frames The Message To Perfection

Cal Berkeley linguist, George Lakoff, talks eloquently about how politicians frame their messaging to achieve intended results. Those of us in the ad biz also know a little something about the practice of framing. For a great example of framing, let’s look at Wal-Mart. The world’s largest retailer is running a documentary-style TV spot right […]