GM Is Not Afraid

Earlier this week Neville Hobson had the opportunity to interview Michael Wiley, Director New Media, GM Communications, at General Motors. Here’s an excerpt. Neville: What are your primary objectives for the GM FastLane Blog? Michael: To get beyond our old ways of communication with a new direct line of communication to all stakeholders. Typical communication […]

Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus

This article from London’s Globe and Mail details the story of 2 guys who used Bryan Adams’ upcoming new album as the focus of a fake viral site called Who Ordered Room Service? I think viral advertising may have Jumped the Shark. AdLand dives deeper into this discussion. UPDATE: The Globe and Mail is based […]

The Sweet Smell Of Success

from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Twain is a five-time Grammy winner and the best-selling female country artist of all time. “The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha […]

iSucker

This always happens to me when it comes to technology purchases. I just got an iPod last week. And today Apple introduces a new line of iPod Minis and iPod Photos, with increased capacity on the Minis and lower prices on the Photos. We are all just pawns in Steve Jobs’ cosmic chess game.

The Ogilvy Verdict: Guilty On All Counts

Adweek has the initial report. It didn’t take the jury very long to reach a verdict. Yikes. I might have more to say on this later. I think this may have huge implications for the ad industry. Thoughts, anyone?

Living The Poetry Of Exceptional Advertising

Tom Asacker points to a poignant comment left on Tom Peters’ blog by AJ Hoge. “People are moved by greatness…by madness…by beauty and magic and love and terror. Perhaps business people should junk the language and thought patterns of business

Positive Use Of A Powerful Medium

from NY Times: Maurice L

We Know Who You Are. Maybe.

USA Today and other newspapers have been following a story about identity theft that ought to scare the bezeejus out of you. Criminals targeted ChoicePoint, a company that keeps a database containing over 19 billion records on Americans. According to the article, “The criminals opened 50 accounts and received volumes of data on consumers, including […]

Dawn Doing Good

Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned. According to Dawn’s SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that […]

Some Perspective Please

Ben McConnell and Jackie Huba have extended the idea of citizen journalism to the field of marketing. On their blog, Church of the Customer, they wax poetic about where they see this new development going. “Traditional media structures are undergoing vast molecular changes that decentralize their power, diminish their reach and usurp their authority. This […]