Imagine how hard copywriters would work if the ads they created became more expensive by the word. Consider the following on real estate classified ads from New York Daily News: Luxury is out. Old-World Elegance is in. As the city’s real estate market slows, even the want ads must work harder. Brokers are freshening up […]
The Budweiser name will soon be on a line of non-alcoholic barbecue sauces that rolls out in July, according to the St. Louis Post-Dispatch. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style, while heightening brand loyalty during the key beer-selling season. The recipes were cooked up […]
Mark Cuban’s $100,000 blog offense: The playoffs are where teams and the NBA itself earn their money. It’s where team profits are made, it’s where TV ratings are made and when TV ratings are good, the league makes more money. In other words, the playoffs are our money product. As with every business, the best […]
Here’s an account I’d like to work on. DIY eye surgery (for the less fortunate): Affordable In-Home LASIK Surgery You Can Do Yourself! In the past, LASIK surgery was an expensive procedure that could only be performed by skilled professionals in a doctor’s office or eye clinic. Often costing upwards of $1000 per eye, LASIK […]
When you want to belittle an institution it helps to be in said institution’s favor. Put another way, it’s one thing for GSD+M GSD&M to make fun of awards shows, the One Show in particular, and another entirely for a pencilless agency to do so. Ladies and gentleman, without further ado… The Juan Show
While you’ve got Mother’s Day on the mind, Sharpie would like you to swing by its web site and enter your mom in Sharpie’s Signature Mom Contest. According to Sharpie’s market research: A Sharpie Signature Mom is a stand-out mom…someone who puts her special mark on motherhood…she’s caring, expressive, creative, and involved – especially in […]
On Oct. 15, 1984, President Reagan stopped at a Northport, Alabama McDonald’s, where he ordered a Big Mac, large fries and sweet tea. Now, Rick Hanna Sr., the new owner of the fast food restaurant, plans to commemorate this historic occasion by installing a bronze bust of the former president, inside a case with a […]
According to this Adfreak report, TBWA\Chiat\Day’s marketing services unit, Tequila, is moving its operations to Nashville, TN. The move is a result of Nissan’s relocation to the musical city.