Witness The Power Of Magnets

By Casey Ross of Boston Herald: Starbucks Coffee is not only popping up on every street corner, it’s springing from the roofs of Boston’s taxicabs as well. A holiday advertising gimmick placed atop cabs in recent weeks has been fooling Hub motorists who continually mistake the ad for a Starbucks cup left on the roof. […]

Brilliant Advertising Not Doing The Job

from Chicago Tribune: Illinois and Wisconsin residents with valid driver’s licenses who take delivery of a new 2004 or 2005 VW Golf, Beetle or Beetle convertible through March 31 will get a free “In the Car” insurance policy that’s good for one year. The policies exceed the minimum requirements in both states. The policy is […]

Giving Redmond Reason To Pause…The Coming Of The Headless iMac

from Think Secret: With iPod-savvy Windows users clearly in its sights, Apple is expected to announce a bare bones, G4-based iMac without a display at Macworld Expo on January 11 that will retail for $499, highly reliable sources have confirmed to Think Secret. The new Mac, code-named Q88, will be part of the iMac family […]

Shoe Fetish Site: Part Journalism, Part Sell Sheet.

from Shoewawa: Fancy a Bloody Mary? Sometimes we have to show you a shoe simply because it has a great name. That

A Copywriter’s Story

from Dirty French Novel: For the past few months, I’ve been writing catalog and newspaper ad copy for a local retailer. I noticed something odd the first week or so I was in ad strategy meetings: the big buzzword here is “story.” What story are we trying to tell in this spread? What’s the story […]

Who Is This Guy?

This man is… A) Wanted in three states B) About to score C) Paid to surf D) The new-and-improved Lee Clow E) All of the above

Not A Jolly Good Sport

By MIKE SULLIVAN of The Sun: A MAN suspected of destroying a waxworks of Posh and Becks has been quizzed by cops. A 39-year-old lecturer was arrested at his Northampton home after the figures were beheaded at Madame Tussauds. Police believe the suspect is the same man who rang The Sun to claim responsibility for […]

Authentic Voices Discuss Authentic Voice

Hugh MacLeod asked recently, “Is it just me, or is the term ‘Authentic Voice’ starting to get annoying? It’s already starting to sound like a buzzword… The word ‘conversation’ in a post-Cluetrain marketing context is also starting to get on my tits, even if I’m as guilty as anyone for using it.” To which, one […]

Outstanding Mission Statements: Sixth In A Series

Designer, Bruce Mau, presents some deep thoughts in his Incomplete Manifesto. The last day of the year seems a good time to contemplate them. Here are some of my favorites: 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. […]

Coffee Makes People Talk A Lot

from Seattle Post-Intelligencer: Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early next year. The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups. The mega-coffee retailer declined […]