Adweek has the initial report. It didn’t take the jury very long to reach a verdict. Yikes. I might have more to say on this later. I think this may have huge implications for the ad industry. Thoughts, anyone?
from NY Times: Maurice L
USA Today and other newspapers have been following a story about identity theft that ought to scare the bezeejus out of you. Criminals targeted ChoicePoint, a company that keeps a database containing over 19 billion records on Americans. According to the article, “The criminals opened 50 accounts and received volumes of data on consumers, including […]
Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned. According to Dawn’s SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that […]
Ben McConnell and Jackie Huba have extended the idea of citizen journalism to the field of marketing. On their blog, Church of the Customer, they wax poetic about where they see this new development going. “Traditional media structures are undergoing vast molecular changes that decentralize their power, diminish their reach and usurp their authority. This […]
from The Onion: Ben & Jerry’s, the Vermont-based ice-cream manufacturer known for its progressive social mission, held a press conference Monday to introduce a new flavor celebrating Academy Award winner Michael Moore. The Waffle Truth will honor the dynamic visionary by combining premium vanilla ice cream with strawberries, chocolate-covered waffle-cone bits, and a hint of […]
Seen the latest TV spots from American Airlines? They
Hungry bargain hunters take notice. McDonald’s is giving away free food. According to USA Today, McDonald’s expects to hand out 4 million free samples of its Chicken Selects strips this weekend. “People still think of us as a burger place,” says Wade Thoma, vice president of U.S. menu management. “It will take a long time […]