If you’re on your way to Cannes this weekend, AdPulp is happy for you. If you’re not on your way to Cannes to collect your Lion, you can stay up on the festival via various social media outlets detailed in the following infographic created by Ghergich & Co. and ImageBrief.
Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]
Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]
For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That’s the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women […]
When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]
Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]