Can you believe that over one third of the U.S. population has tried using a dating site to find their match? It’s really not all that unbelievable considering how wired we are to the Web. But if you were to rewind, say, a decade or so ago and mention that you were looking for love […]
The design of an online shopping cart can either make the buying experience clear and exciting for your customer or be very confusing and ineffective, and possibly lead to high cart abandonment rates. If you want your online business to thrive, it is essential for you to know what features will make your online shopping […]
I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]
Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]
I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.
It’s always a fun time to participate on The BeanCast as I did last night. We discussed Yahoo Advertising, CES, New York Times native ads, B2B social marketing, Amazon’s car-in-a-box delivery and my hopes for a Seahawks Super Bowl appearance. Hopefully I’m not babbling too fast for you to enjoy. Also on the panel were […]
I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at […]